4.0 - 8.0 years

0 - 0 Lacs

maharashtra

On-site

As a Brand Marketing Manager at a leading advertising and BTL solutions company in Mumbai, you will play a crucial role in developing and executing strategic brand marketing initiatives. Your responsibilities will include creating and implementing 360-degree brand marketing strategies across various platforms such as ATL, BTL, digital, and OOH. You will drive brand positioning, storytelling, and campaign ideation tailored for diverse industries, with a focus on luxury, real estate, retail, FMCG, and lifestyle segments. Your role will involve leading product launches, promotional activations, and trade show branding in collaboration with creative and vendor teams. You will oversee mood board development, visual design execution, and vendor management for branding projects, ensuring consistency across all marketing channels. Additionally, you will be responsible for coordinating photo/video shoots, creating pitch decks, presentations, and content ideas for marketing and sales campaigns, and planning and analyzing market research to support strategic decision-making. To excel in this role, you should hold a Master's degree in Marketing, Luxury Brand Management, or a related field, with 4-7 years of hands-on experience in brand marketing, advertising, BTL/ATL activations, and visual merchandising. You should have strong exposure to luxury branding, retail marketing, and consumer engagement strategies. Proficiency with tools such as Hootsuite, Brandwatch, Meltwater, Canva, and social analytics platforms is essential, along with excellent communication, client management, and presentation skills. This position offers you the opportunity to work on high-impact campaigns for leading brands in industries like fashion, FMCG, real estate, and entertainment. If you are passionate about brand storytelling and campaign execution, we encourage you to apply and be part of our dynamic and fast-growing team. Join us to work with exciting projects, enjoy an open and entrepreneurial work culture, and benefit from training and growth opportunities based on your performance. Take this chance to work closely with the CEO and gain valuable mentorship. If you meet the qualifications and are eager to excel in the field of brand marketing, we invite you to apply by sharing your updated resume at resumes@empglobal.ae or through this platform. Please note that while we appreciate all applications, only shortlisted candidates will be contacted. Thank you for your understanding in this regard.,

Posted 1 day ago

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Assistant Manager- Offline Marketing TTK Prestige Ltd

2.0 - 7.0 years

0 Lacs

karnataka

On-site

You will be responsible for overseeing creative development for print campaigns, product launches, POSM, and promotional collaterals, ensuring alignment with brand guidelines and messaging. Collaborating with creative agencies and internal teams to develop impactful advertising assets for offline marketing campaigns will be a key part of your role. Working closely with the Product team to conceptualize and implement CTU, FSU, video content, pricelist, brochures, Research Initiatives, and other offline marketing materials will also be a crucial aspect of your responsibilities. You will need to ensure proofreading and quality control of all offline marketing materials, including dealer panels, print advertisements, and catalogues. Managing the marketing calendar, coordinating campaign rollouts, and promotional activities to optimize reach and engagement will be essential. Tracking and analyzing the performance of offline campaigns, providing data-driven insights, and recommendations for improvement will play a significant role in your work. Coordinating with media vendors, agencies, and print partners to ensure timely execution and quality output of marketing assets will be part of your daily tasks. Driving regional localization efforts to ensure all South regional marketing materials are relevant and effective across diverse markets will be another important responsibility. Overseeing the execution of advertising schedules to ensure optimal visibility and media placement effectiveness will be key to success in this role. In addition to the mentioned responsibilities, you will be expected to take on a larger organizational role, including tasks such as identifying possible process improvements, handling day-to-day task volumes, ensuring quality standards are met, and informing the manager of possible quality issues. Leading the agency JSR, updating the internal JSR Sheer for Review, and frequent interaction with different stakeholders, particularly the sales team, for continuous improvement and asset sharing will also be part of your duties. Key success factors for this role include the reduction of lead time in new campaign rollouts and innovation in current visibility strategies. High visibility and engagement through BTL activations and offline marketing initiatives are crucial, as well as enhancing brand equity by executing high-impact BTL visibility campaigns that reinforce brand presence and drive brand recall. Effective execution of print campaigns, ensuring brand consistency and impactful messaging, will be essential for success in this position. Candidates must have a strong background in creative content marketing, experience in MS Office skills, PowerPoint presentations, MS Outlook, asset management, and vendor management. The ideal candidate will be stable, located in Bengaluru or nearby, and possess the necessary skills and experience to excel in this role.,

Posted 3 days ago

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