Category Lead - Influencer Marketing

About Us:

Barcode Entertainment: Strategic Brand Solutions, based in Mumbai, is a leading player in the Indian influencer landscape, collaborating with premium brands and influencers to deliver exceptional results. Now a part of YKONE, Barcode is expanding its global reach and redefining the influencer landscape on an international scale. The company is committed to making brands not just seen but felt worldwide through forward-thinking strategies and market insights.

Job Summary

Category Lead,

Key Responsibilities

• Campaign Planning and Strategy

Develop comprehensive project plans based on client objectives and brand goals.

Collaborate with internal teams (strategy, creative, influencer relations, and content production) to design campaign strategies tailored to client needs.

• Brand POC & Internal Coordination

Act as the main point of contact for the brand/client, ensuring clear communication and alignment throughout the campaign.

Coordinate with cross-functional internal teams to ensure timely execution and delivery of all campaign elements.

Bridge any gaps between client expectations and internal execution, resolving issues proactively.

• Client Management

Build and maintain strong client relationships through regular communication and updates.

Conduct weekly or milestone-based check-ins with clients to report progress, gather feedback, and align on next steps.

• Influencer Collaboration

Support the influencer selection and onboarding process in collaboration with the influencer relations team.

Coordinate the approval of influencer content with the brand to ensure alignment with campaign goals and brand guidelines.

• Execution and Oversight

Oversee the timeline and deployment of campaign deliverables across social media and digital platforms.

Ensure all content adheres to brand standards and is submitted for client approval before publishing.

• Budget Management

Work closely with finance and strategy teams to monitor campaign budgets.

Ensure optimal resource allocation and track expenses, delivering budget reports post-campaign.

• Performance Tracking and Reporting

Collaborate with analytics teams to track KPIs and campaign performance metrics.

Prepare detailed campaign reports and insights, including recommendations for future campaigns.

• Industry Trends

Stay updated on influencer marketing trends, tools, platforms, and best practices.

Suggest new formats, platforms, or influencer strategies to enhance campaign effectiveness.

Experience:

4–6 years of experience in influencer marketing, digital marketing, or project management.

Prior experience managing client relationships and coordinating across internal teams.

Strong understanding of influencer ecosystems and branded content execution.