Category Head

Department:

Job Objective

Maximize revenue by creating category-specific strategies, business plans, and innovative brand promotion solutions across Print, Digital, and Events/IPs. Drive client satisfaction and business growth through strategic account management and new business development.

Key Responsibilities

Strategy & Planning

• Develop and implement sales & category strategies to achieve revenue goals.

• Analyze sales performance and optimize resource utilization.

• Drive efficient category mix planning to maximize returns.

Client & Revenue Management

• Deliver revenue in line with set targets and maintain market share across Print & Digital.

• Provide customized brand promotion solutions, aligned with editorial guidelines.

• Build and maintain strong client & agency relationships, ensuring full coverage within assigned categories.

• Identify and convert new business opportunities through continuous market monitoring.

• Present impactful client pitches and monetize special initiatives.

Team Leadership (if applicable)

• Set annual targets, review performance, and build a high-performance culture.

• Coach, train, and support team members to enhance digital skills and client servicing capabilities.

Stakeholder Collaboration

• Work closely with internal teams (Editorial, Finance, Operations, IT, HR) for seamless execution.

• Liaise with external stakeholders customers, agencies, vendors, and government bodies.

Key Performance Indicators (KPIs)

• Achievement of revenue targets for assigned categories.

• Market share growth in Print & Digital.

• SFDC compliance and adherence to internal processes.

• Client satisfaction and retention.

• Team skill development & performance.

Qualifications & Experience

• Postgraduate in Marketing (preferably from a premier institute).

• 5+ years of experience, with at least 3 years in a similar role (media/brand promotions/account management).

• Strong network of industry contacts with proven ability to drive sales and business growth.

Key Competencies

• Strong relationship-building and client servicing skills.

• Creative & innovative mindset for solution-driven selling.

• Excellent team management and coaching abilities.

• Ability to work in a competitive market with agility and resilience.