Category Head

Required candidates who have good exposure in core waterproofing.

Position: Category Head (Construction Chemicals)

Location(s): Mumbai

About the Organization:

Astral Ltd a 25-year-old company is having a huge brand presence across India with multiple product portfolios like Pipes, Adhesives, Paints & Bathware & Sanitaryware.

We have more than 13 plants across India and aboard where our world class products are manufactured.

We have been certified as a Great Place to work for 2 consecutive years (2021-22 & 2022-23) which itself is a happy achievement for the company and its employees.

We have won multiple awards for our brands in the Market like Best Brands and Super brands.

Astral is known to build large brands & in similar manner, Astral aims to build a large brand in Construction chemicals business with the brand of Trubuild.

Purpose of Role:

• This position is responsible to obtain long-term improvements in the efficiencies of the Retailers/Distributors, that leads to increased sales, an improved shopping environment and customer loyalty.
• This role ensure that the right products are bought based on the analysis of the previous sales reports and current customer trends.
• This role involves in analyzing market trends in the category, competitors strategy, and common strategy is implemented and communicated from Distributors to Retailers.

Key accountabilities:

• Ensure to articulate the process of bundling products into singular category, business unit and address procurement, merchandising, sales and other retail efforts on the category as a whole.
• Collect base data of last six months and analyze sales trends based on Shoppers behavior, demand/need and derive insights that form strategy to drive growth for the category.
• Responsible for the design and execution of marketing strategies, innovations, designing, and rolling-out new products.
• Design and coordinate promotional campaigns and other marketing efforts across channels
• Product portfolio analysis, market mapping - consumer, competition, pricing, channels, sourcing, etc. aimed at growing the market share and launch of new products and undertaking other product-related innovations.
• Product sourcing, pricing, and contribution analysis and work towards achieving bottom-line objectives.
• Provide inputs into NPD or promotions and review their shelf-layouts.
• Track monthly performance in terms of sales and demand in market and put valuable efforts in product features enhancements and relaunches.
• Innovation, new launches, and provide training to Sales and Channel Partners.
• Responsible for product positioning, brand communication, media and promotion strategies and roll-out
• Tactical campaigns and managing/supporting the implementation.
• Distributors meets for product feedback and insights; competitor product understanding and benchmarking
• Understand product performance category wise A, B and C in terms of Sales achievement.
• Ensure to weave strategy and impart training to target participants in order to shift sales performance from lower-range (C category) performance to mid-range (B category) performance.
• Provide Promotional inputs to improve sales and market share as per the brand objectives both through advertising & below-the-line activities
• Ensure to include prompted signage, category markers, category usage tips.
• Ensure optimum product display and planogram (shelf-layout)

• Interested Candidates can share their profile to dharmishta.koshti@astralltd.com