Category Growth Manager

0 years

0 Lacs

Posted:2 months ago| Platform: Indeed logo

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Job Type

Full Time

Job Description

Full-Time

Verified
Drishti Group


Karol Bagh, Delhi, India
Bachelor's Degree
3 - 10 Yrs
Jun 27, 2025
Job Description
Key Responsibilities:
  • Act as the Single Point of Contact (SPOC) for the entire vertical, ensuring smooth coordination across departments.

  • Plan and execute new course launches while managing the time & action calendar.

  • Drive revenue growth through category planning, competitive analysis, and pricing strategies.

  • Collaborate with the marketing team to develop and execute promotional campaigns (social media, digital, influencer marketing, ATL/BTL, events, webinars).

  • Own the offline and online course launch calendar, ensuring timely execution with all stakeholders.

  • Monitor KPIs, enrollments, lead conversions, and retention metrics for optimization.

  • Define brand positioning and ensure marketing consistency across platforms.

  • Work closely with cross-functional teams (sales, content, counseling, product) to ensure category growth.

  • Enhance the user experience on digital platforms (website, app) in collaboration with Tech & Product teams.

  • Develop and implement business plans with performance tracking mechanisms.

Required Skills & Expertise:
  • Strong project management and organizational skills.

  • Excellent verbal & written communication skills.

  • Proficiency in Microsoft Office & CRM tools.

  • Understanding of consumer behavior, problem-solving, and analytical skills.

  • Creativity & innovation in marketing strategies.

  • Ability to manage multiple priorities and meet deadlines effectively.

Key Skills

marketing


Company Details

Drishti Group

Drishti IAS Is A Leading Coaching Institute In India, Founded In 1999 By Dr. Vikas Divyakirti. It Specializes In Preparation For The UPSC Civil Services Exam And State-Level Exams, Offering Classroom And Online Courses, Study Materials, And Test Series In Both Hindi And English. Renowned For Its Expert Faculty And Student-Focused Approach, Drishti IAS Is Headquartered In Delhi And Is Known For Helping Thousands Of Aspirants Achieve Success In Competitive Exams.

About

Delhi, Delhi, India
Founded in 31 Oct, 1999
https://www.drishtiias.com/

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