Category Growth and Marketing

As the leader of Growth & Marketing for Travel at Scapia, your role is crucial in driving engagement, growth, and success of Scapia's travel product. You will collaborate closely with cross-functional teams to enhance travel awareness, customer engagement, and revenue growth through targeted marketing campaigns and programs. Your responsibilities will include: - Deep consumer insights & market understanding: Analyze market trends, customer behavior, and competition to identify new innovations and opportunities. Be the face of all consumer-led conversations for the Business unit. - Driving growth: Own the end-to-end customer funnel view to drive users, engagement & conversion for categories. Collaborate with various teams to develop long-term plans on acquisition & retention. Continuously track performance, learn, iterate, and innovate for further growth. - Managing Marketing: Define Travel's positioning for customers and develop marketing plans across channels including in-app, CRM, social, PR, performance & brand campaigns. Lead event management planning, strategy & execution for the category. - Merchandising strategy & execution: Develop merchandising & content strategy by combining consumer behavior and category understanding. Plan, execute, and innovate the strategy. Define business requirements for building merchandising frameworks and work with product & design teams to implement them. To excel in this role, you should possess: - Deep customer centricity, strong marketing, and story-telling skills with an analytical mindset. - 8+ years of experience in growth marketing roles focusing on product or category marketing. - Proven track record of developing and executing successful growth marketing strategies that drive business results. - Ability to think from the customer's perspective, good analytical and logical reasoning skills. - Strong communication, influencing skills, bias to action, and willingness to work hands-on in a fast-paced startup environment. At Scapia, we are dedicated to creating a work environment built on honesty, passion, and collaboration. If you are ready to lead our Growth & Marketing for Travel and contribute to our mission of making travel experiences accessible to all, we look forward to hearing from you.,