Campaign Strategist

Company Description:

Creativefuel, known for its tech-first approach, leverages a reach of over 200 million to solve brand challenges. With the ability to produce over 100 UGC reels and 5000 memes daily, we create content at an unparalleled pace. Our team has created some of the internet’s most viral campaigns, making brands not just noticed but remembered. We partner with leading brands like Amazon miniTV, Myntra, and Sony Liv, all from our base in Indore.

Role Description:

This is a full-time on-site role for a Campaign Strategist based in Indore. We are seeking a highly skilled and creative Campaign Strategist to lead the ideation, development, and execution of impactful campaigns. The ideal candidate will possess strong expertise in campaign strategy, creative thinking, and client communication, along with hands-on knowledge of marketing trends and content strategies.

Key Requirements:

• Creative Ideation & Campaign Development: Minimum 2 years of experience in conceptualizing and executing innovative marketing campaigns across industries.
• Social Media & Marketing Expertise: Strong understanding of social platforms, ongoing trends, and digital strategies that drive engagement and results.
• Client Communication & Presentation Skills: Proven ability to articulate campaign strategies, prepare and deliver effective presentations, and manage client communications.
• Content Writing & Copywriting: Ability to craft compelling campaign copies, taglines, captions, brand narratives, and storytelling content.
• Design & Canva Proficiency: Must be proficient in Canva and Google Slides to create polished presentations and basic visual mockups.
• Analytical & Strategic Thinking: Ability to conduct competitive analysis, evaluate campaign performance, and adapt strategies based on insights.

Key Responsibilities:

• Pitch Deck Preparation & Presentation

1. Create, design, and deliver pitch decks using Canva and Google Slides.
2. Present campaign ideas and strategies clearly and persuasively to clients.

• Campaign Knowledge & Development

1. Conduct research and competitive analysis for campaign planning.
2. Ideate and execute campaigns involving creative strategies, trend-driven ideas, stunt marketing, and PR management.
3. Leverage content marketing strategies with a basic understanding of meme marketing.

• Client Servicing

1. Attend and manage client meetings, ensuring smooth communication and updates.
2. Execute seeding and amplification strategies for campaign success.
3. Maintain ideal communication standards with clients and stakeholders.

• Creative Writing & Copywriting

1. Write engaging taglines, captions, and campaign-related copy.
2. Craft narratives and content aligned with brand voice and campaign objectives.