Campaign Operations Specialist II

Trimble

2 - 4 years

4 - 8 Lacs

chennai

Posted:1 day ago| Platform:

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Skills Required

operational excellence data management event management sms marketing operations asset management analytics crm salesforce marketing automation

Work Mode

Work from Office

Job Type

Full Time

Job Description

Key Responsibilities:

Campaign Execution: Build, test, and deploy multi-channel marketing campaigns (email, SMS, push, etc.) within Salesforce Marketing Cloud using automation tools such as Journey Builder and Automation Studio.
Template Asset Management: Collaborate with creative and marketing teams to manage campaign assets and templates using Knak.
Data Management: Partner with Data Cloud and CRM teams to ensure accurate segmentation, audience targeting, and data synchronization across systems.
Campaign Optimization: Analyze campaign performance metrics (open rates, click-through rates, conversions, etc.) and recommend improvements.
Process Efficiency: Support campaign operations workflows, documentation, and QA processes to drive consistency and scalability.
Cross-functional Collaboration: Work closely with Marketing, Analytics, IT, and Product teams to align campaign execution with strategic business goals.

Requirements:

2-4 years of Marketing Operations experience with a deep technical understanding of Marketing automation.
Understanding of typical B2B sales and marketing funnels, definitions, and processes.
Strong problem-solving skills to identify and address issues impacting lead handoff to Sales.
Experience across marketing tech stack including: Salesforce Marketing Cloud, Enrichment tools, Event management, List uploads, Webinar, and analytics (Domo, Looker).
Excellent attention to detail, organization, and time management skills.
Excellent written and verbal communication skills with experience navigating complex organizations to generate buy-in for ideas.

What You ll Gain:

The opportunity to work on enterprise-level campaigns impacting large-scale customer journeys.
A collaborative, high-performance team environment that values innovation and operational excellence.
Exposure to cutting-edge marketing technologies and data-driven strategy.

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