Campaign Operations - Manager - General Trade QR

Campaign Operations - Manager - General Trade QR

About Us:

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

About the team:

About the role:

Expectations/ Requirements :

Configure and implement all planned campaigns and ensure timely go-live as per planned marketing calendar

Work with a central design and marketing team to create highly engaging creative and content to optimize CTR and conversions. Designing and carry out experiments and A/B testing, to optimize conversion across the user funnel

Analyze and report campaign performance metrics using marketing analytics tools

Work closely with cross-functional teams, including design, traffic and business, to ensure alignment and effective execution 

Superpowers/ Skills that will help you succeed in this role:

4 to 6 years’ experience with marketing and web analytics tools like CleverTap, Moengage, Mix panel or in-house tools

Advanced knowledge of Clevertap or similar tools and its features like Journeys, Recurring campaigns, event based triggers

Experience in marketing automation and communication personalisation

Understanding of marketing analytics and metrics of campaign performance including concepts like impression, CTR, UTM, attribution, conversion funnels and control groups

Experience working with content teams to draft effective and engaging communications.

Strong communication and interpersonal skills

Why Join us?

Bragging rights to be behind the largest fintech lending play in India

A fun, energetic and a once-in-a-lifetime environment that enables you to achieve your best possible outcome in your career

With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!