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Accenture in India
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Campaign Management Specialist

Campaign Management Specialist

Accenture in India

4 - 8 years

0 Lacs

mumbai metropolitan region

Posted:2 days ago| Platform:

Apply

Skills Required

management marketing strategy consulting technology network power crm extraction sql automation mapping reporting risk escalation data database targeting segmentation test design communication analysis

Work Mode

On-site

Job Type

Full Time

Job Description

Skill required:

Marketing Operations - Campaign Management

Designation:

Campaign Management Specialist

Qualifications:

BTech/MCA/BCA

Years of Experience:

4 to 8 years

Language - Ability:

English(International) - Expert

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

Ability to master the current UNICA CRM environment but also learn new CRM technologies as they roll out.
Responsible for list extraction for different type of campaigns on UNICA platform. SQL knowledge and experience is also essential.
Experience with campaign creation and ability to build campaign on different automation platforms as per client’s BRD document.
Understanding of offers, collaterals, segment, and collateral mapping concepts.
Maintain campaign calendar with real time status of campaigns and go live status.
Ensure timely completion of tasks and requests
Ensure accurate reporting at required frequency
Risk & Issue management
Escalate risks as per the escalation matrix defined
Identify gaps and areas for improvement in execution processes and propose improvement solutions Manage team of 8-10 Campaign developers What are we looking for?
Experience working in campaign eco-system specially email, SMS, or direct mail channels
Execution experience in UNICA platform or similar marketing automation platform
Hands on experience on SQL to perform data extraction using relevant tools
Execution experience in database marketing, experience working in high pressure environments.
4-8 years of experience in marketing technology and operations focusing on execution of marketing campaigns on behalf of the Client
Understanding of integrated marketing and customer data as it relates to targeting, segmentation, test/control design, and campaign analytics
Understanding of marketing operations, processes, business requirements
Impeccable time management and communication skills Project and Client (Brand team) management experience is a must.
MySQL
UNICA Roles and Responsibilities:
In this role you are required to do analysis and solving of moderately complex problems
May create new solutions, leveraging and, where needed, adapting existing methods and procedures
The person would require understanding of the strategic direction set by senior management as it relates to team goals
Primary upward interaction is with direct supervisor
May interact with peers and/or management levels at a client and/or within Accenture
Guidance would be provided when determining methods and procedures on new assignments
Decisions made by you will often impact the team in which they reside
Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture
Please note that this role may require you to work in rotational shifts

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Campaign Management Specialist