Campaign Management Specialist

 About The Role  

Skill required: Marketing Operations - Campaign Management

Designation: Campaign Management Specialist

Qualifications:BTech/MCA/BCA

Years of Experience:4 to 8 years
Language - Ability:English(International) - Expert

What would you do? Ability to master the current UNICA CRM environment but also learn new CRM technologies as they roll out. Responsible for list extraction for different type of campaigns on UNICA platform. SQL knowledge and experience is also essential.Experience with campaign creation and ability to build campaign on different automation platforms as per clients BRD document.Understanding of offers, collaterals, segment, and collateral mapping concepts.Maintain campaign calendar with real time status of campaigns and go live status.Ensure timely completion of tasks and requestsEnsure accurate reporting at required frequencyRisk & Issue managementEscalate risks as per the escalation matrix definedIdentify gaps and areas for improvement in execution processes and propose improvement solutionsManage team of 8-10 Campaign developers

What are we looking for? Experience working in campaign eco-system specially email, SMS, or direct mail channelsExecution experience in UNICA platform or similar marketing automation platformHands on experience on SQL to perform data extraction using relevant toolsExecution experience in database marketing, experience working in high pressure environments. 4-8 years of experience in marketing technology and operations focusing on execution of marketing campaigns on behalf of the ClientUnderstanding of integrated marketing and customer data as it relates to targeting, segmentation, test/control design, and campaign analytics Understanding of marketing operations, processes, business requirementsImpeccable time management and communication skillsProject and Client (Brand team) management experience is a must.MySQLUNICA

Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems May create new solutions, leveraging and, where needed, adapting existing methods and procedures The person would require understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor May interact with peers and/or management levels at a client and/or within Accenture Guidance would be provided when determining methods and procedures on new assignments Decisions made by you will often impact the team in which they reside Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role may require you to work in rotational shifts
 Qualification 
BTech,MCA,BCA