22 Unica Campaign Jobs

Your role We are seeking a skilled and detail-oriented Adobe Campaign & Journey Orchestration Specialist to lead the implementation and optimization of customer journeys using Adobe Journey Optimizer (AJO) and Adobe Campaign . This role is critical in delivering personalized, timely, and effective communications across email, push, and SMS channels. In this role, you will play a key role in: Journey Implementation & Logic Design Build and maintain orchestrated journeys using Adobe Journey Optimizer and Adobe Campaign. Implement logic for real-time and scheduled delivery using edge-based triggers and behavioral data. Channel Management Manage and optimize delivery across email, push notifications, and SMS. Ensure seamless integration and execution across all outbound communication channels. Experimentation & Personalization Support A/B testing, multivariate testing, and proofing processes to refine personalized offers. Collaborate with analytics and creative teams to iterate on content and targeting strategies. Monitoring & Optimization Monitor delivery logs, KPIs, and performance metrics to identify issues and opportunities. Continuously improve orchestration logic based on data insights and campaign results. Your profile Adobe Journey Optimizer (AJO) Adobe Campaign (Standard or Classic) Customer Journey Mapping & Personalization A/B & Multivariate Testing Monitoring & Analytics Tools What you"ll love about working here You can shape yourwith us. We offer a range of career paths and internal opportunities within Capgemini group. You will also get personalized career guidance from our leaders. You will get comprehensive wellness benefits including health checks, telemedicine, insurance with top-ups, elder care, partner coverage or new parent support via flexible work. At Capgemini, you can work onin tech and engineering with industry leaders or createto overcome societal and environmental challenges. Location - Gurugram,Hyderabad,Pune,Kolkata,Chennai,Mumbai,Bengaluru,Gandhinagar,Noida

DBAT:CAMPAIGN MANAGER INTERNAL USAGE No. of Vacancies Reports to Is a Team leader N Team Size Grade Manager, Senior Manager Business Department Digital Banking Sub - Department Location Mumbai About Digital Business and Transformation The Digital Business and Transformation (DBAT) team builds new end-to-end customer propositions with an ambition of delivering new age financial services directly to the customers. The DBAT team has invested in digital capabilities that include building the bank s own engineering team, adapting new age engineering practices and building an API centric architecture to improve customer experience, employee experience and efficiencies About the Role The Campaign Manager is responsible for managing various integration Projects, evaluating new Campaign tools and channels including approvals from IT/IS security and Implementation. The Campaign Manager also manages dataflows into Campaign Datamart, reviews dataflow logics and builds new data pipes for smooth processing of Campaigns Key Responsibilities Drive Marketing automation in Event Based Marketing & Campaign ecosystem- Implementing real time Campaigns through Campaign tools- Interact and Streams ( building new Campaigns across various Business units) Ensure tracking mechanism implementation , as well as tracking of Campaigns through Interact and Streams Drive Customer Centric Data enrichment with Customer personas/ segments Build Customer One View- across Campaigns, including building pipes for Google analytics Spearhead Customer privacy with Customer-friendly contact policy norms and Opt-Ins Evaluate new processes/ tools for enhancing Campaign experience and adding new channels for campaigning including of approvals through various Internal security processes and testing/UAT clearance Manage Campaign Datamart- reviewing dataflows, rectifying/reviewing logics wherever required, building new data flows wherever required. Work towards reducing TAT for dataflows from source to Campaign Datamart Build/ publish Project Dashboard and timelines Liaise with various IT teams for Projects and Data------------- --------------------- Qualifications MBA from a reputed institute or Graduate with relevant prior experience of working on system integrations & Data management 4-5 years in system integrations & Data management ---- --------------------- Role Proficiencies For successful execution of the job, the candidate should possess: Knowledge on campaign management tools such as IBM Campaign (Unica) Excellent communication (both verbal and written) and presentation skill Strong analytical skill Ability to manage multiple tasks/projects and deadlines simultaneously #ComeAsYouAre We are dil se open. Women, LGBTQIA+ and PwD candidates of all ages are encouraged to apply

Skill required: Marketing Operations - Marketing Automation & Technology Execution Designation: Marketing Platform Auto Analyst Qualifications: BTech/MCA/BCA Years of Experience: 3 to 5 years Language - Ability: English(International) - Advanced About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do This is a key role where campaign specialist is the end-to-end campaign executor of build and segmentation during the campaign execution lifecycle and will be responsible for delivering agreed activities for campaign deployment and He/she will support delivery via designated marketing automation tool such as UNICA. The role will require high level of expertise in consumer segmentation and loyalty tools, eye for detail and quality output. Experience in working on UNICA platform is desirable. Ability to master the current UNICA CRM environment but also learn new CRM technologies as they roll out. Responsible for list extraction for different type of campaigns on UNICA platform. SQL knowledge and experience is also required. Experience with campaign creation and ability to build campaign on different automation platforms as per clients BRD document. Understanding of offers, collaterals, segment, and collateral mapping concepts. Maintain campaign calendar with real time status of campaigns and go live status. Ensure timely completion of tasks and requests Ensure accurate reporting at required frequency Risk & Issue management Escalate risks as per the escalation matrix defined Identify gaps and areas for improvement in execution processes and propose improvement solutions Apply learning and industry standard best practices from experience What are we looking for Experience working in campaign eco-system specially email, SMS, or direct mail channels Execution experience in UNICA platform or similar marketing automation platform Hands on experience on SQL to perform data extraction using relevant tools Execution experience in database marketing, experience working in high pressure environments. 2 - 5 years of experience in marketing technology and operations focusing on execution of marketing campaigns on behalf of the Client Bachelor s degree in computer science, Computer Engineering, Computer Information Systems will be preferred Understanding of integrated marketing and customer data as it relates to targeting, segmentation, test/control design, and campaign analyticsUnderstanding of marketing operations, processes, business requirements Comfortable operating in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects Strong written and verbal communication skills with strong analytical and problem-solving skills. Exposure to Responsys, Salesforce, Marketo, Eloqua, Teradata, Adobe Campaign Classic Knowledge of HTML and CSS, JavaScript Understanding of email, social, mobile and display best practice Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Qualification BTech,MCA,BCA

Role Overview:- We are looking for a dynamic Senior MarTech Manager with strong expertise in HCL Unica, Salesforce Marketing Cloud, and end-to-end campaign operations. This role involves owning MarTech platform implementations, managing multi-channel campaign delivery, and leading cross-functional project teams for global clients. Key Responsibilities Lead HCL Unica (Campaign, Plan, Platform, Interact) cloud/on-prem implementations Define & execute multi-channel campaigns (Email, SMS, Push, Internet Banking, CRM, RM) Integrate CRM platforms (Salesforce) and MarTech tools (ZoomInfo, 6Sense, NeverBounce, LinkedIn) Build strategic segmentation logic, campaign flowcharts, and audience strategies Drive campaign performance reporting, dashboards, and post-campaign analysis Manage MarTech upgrades/migrations (e.g., DB2 MariaDB, Unica v10 v12) Collaborate with client IT/business teams and offshore/onshore delivery models Mentor junior team members and ensure best practices in delivery

Overview The Campaign team is the end-to-end expert in orchestrating and activating personalized customer and prospect connection journeys, anytime and anywhere. We pride ourselves on our expertise in campaign management across the entire lifecycle from planning and implementation to activation and performance tracking, across any channel, whether owned or paid, offsite or onsite. Our team comprises experts skilled in a variety of platforms, including PeopleCloud Media, PeopleCloud Messaging, Adobe, Unica, Salesforce, and more. A Senior Professional Campaign Developer is responsible for development, implementation, and execution of personalized marketing campaigns. Ability to work on campaign optimizations, analysis, workflow, journeys and act as consultant for the tool technologies and marketing automation solutions. Why we are looking for you: Senior Campaign Developer with a proven track record in designing, developing, QA, and configuring Marketing Technology (AJO). Skilled in applying advanced technical skills to construct sophisticated ETL processes, enhance product functionality, and implement large-scale, real-time delivery of dynamic content communications. Senior developer demonstrates an extensive knowledge of multi-channel marketing strategies, empowering them to lead insightful business discussions and engage directly with collaborators on functional matter What you will enjoy in this role: The Senior, Campaign Developer (AJO, ACC, AEP) role within the Marketing Platform team is pivotal in driving client value through the implementation of marketing platforms for driving campaigns. This position focuses on streamlining campaign launches, optimizing audience selection, and enhancing performance to deliver high-quality, targeted campaigns that meet client objectives and drive ROI. Key responsibilities include campaign estimation, requirement gathering, solution design, platform setup with foundational schemas, performance monitoring, result analysis, and reporting. The role also involves thinking creatively to design and deliver complex solutions, enhancing implementation and migration activities, and offering technology consulting. Staying ahead of the new technologies, ensuring precise documentation and mentoring team members are essential for achieving client success and desired outcomes, with a focus on durability and longevity. Responsibilities What you will do: Successfully lead, implement the design and development of marketing automation campaigns. Implement tracking and analytics solutions to measure the effectiveness of marketing campaigns and customer engagement. Collaborate with marketing partners to gather requirements and translate business needs into technical solutions. Design and implement sophisticated marketing campaigns via various digital channels. Conduct code reviews and ensure alignment to best practices and coding standards. Configure and optimize dynamic content personalization, data manipulation, and integration with external systems. Implement audience segmentation strategies based on customer demographics, behaviors, and engagement metrics to improve marketing effectiveness. Develop custom reporting and dashboards within tool and integrated analytics platforms. Stay informed about industry trends, standard processes, and emerging technologies in marketing automation and digital marketing, and share knowledge with the team through training sessions, workshops, and documentation. Proactively find opportunities for process improvements and driving initiatives to increase operational efficiency and campaign effectiveness. Mentor junior developers and provide guidance on tool development standard processes and methodologies Fix and resolve technical issues related to tool configuration, data integration, and campaign execution Qualifications 4-year college degree in a technical field or equivalent Adobe campaign related certification is must. Required Technical Skills: Experience in technology integrations with Marketing technologies (AJO, ACC, AEP) 1 years minimum of experience with AJO platform and more than 4 years working on Campaign implementations or manage project. Hands on experience on the Adobe Campaign tool is an added advantage 3+ years of SQL development experience including. 3+ years of scripting/programming experience (JavaScript preferred) 1+ years of experience in cross channel marketing campaign delivery, like Push Notifications, In-App deliveries Eager to learn new applications of traditional technologies. Able to articulate and convey technical concepts to a mixed audience. Familiarity with enterprise software and project implementation life cycles is a plus. Knowledge of CRM and/or marketing applications and processes is a plus. Knowledge of basic marketing concepts such as Campaign ROI metrics and KRAs Additional Information Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we ve provided marketers from the world s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels. Epsilon s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology.

BIU:Data Science-Personalization COE INTERNAL USAGE: No. of Vacancies: Reports to: Is a Team leader Team Size: Grade: Business: BIU Department: BIU Sub - Department: BIU Location: Mumbai/Bangalore About BIU Axis Bank s (Business Intelligence Unit): This is a high profile team with a mandate to drive data based decisions within the bank. Reporting in to Head Banking Operations and Transformation, this department works with all businesses of the bank including retail, small business and corporate to drive analytics. In terms of functions, the department has teams focused on all aspects of analytics for the bank including risk analytics, financial analytics, crime analytics, business and marketing analytics, building predictive scores, data engineering, business reporting and data governance roles. About the Role We are hiring a seasoned marketing/campaign analytics leader, responsible for scaling personalization to next level - implement personalization for 100% retail campaigns. Constant improvisation by flagging what is not working well, create and implement plan to change creatives/motivations of the nudges for better conversion. Key Responsibilities Drive the personalization agenda and deploy nudges across all retail products. - credit cards, deposits, retail assets, digital banking etc Co-own the business targets in terms of conversion via personalized campaigns Publish regular reports and insights for tracking the nudge efficiency Leverage data and insights to optimize the nudge efficacy - plan changes / improvisation as part of monthly release Active participation in PoDs - liaise with business, analytics, data engineering, marketing & campaign management teams to meet timelines The role also includes team management - manage a team of 4-6 team members, guide and oversee the delivery of the nudges. Role Proficiencies: MBA or Masters degree in Economics, Statistics, Engineer - Comp Science etc. Code review and challenge with test cases experience- Python, PySpark or SparkSQL Related years work experience in the BFSI domain, Telcos, e-commerce Strong analytical acumen and willingness to learn Experience in campaign design / Martech tools (UNICA, Adobe target) etc preferred Excellent written/ verbal communication, analytical, and presentation skills

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Analyst Qualifications: BTech/MCA/BCA Years of Experience: 2 to 5 years Language - Ability: English(International) - Advanced About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do This is a key role where campaign specialist is the end-to-end campaign executor of build and segmentation during the campaign execution lifecycle and will be responsible for delivering agreed activities for campaign deployment and He/she will support delivery via designated marketing automation tool such as UNICA. The role will require high level of expertise in consumer segmentation and loyalty tools, eye for detail and quality output. Experience in working on UNICA platform is desirable. Ability to master the current UNICA CRM environment but also learn new CRM technologies as they roll out. Responsible for list extraction for different type of campaigns on UNICA platform. SQL knowledge is required as well. Experience with campaign creation and ability to build campaign on different automation platforms as per clients BRD document. Understanding of offers, collaterals, segment, and collateral mapping concepts. Maintain campaign calendar with real time status of campaigns and go live status. Ensure timely completion of tasks and requests Ensure accurate reporting at required frequency Risk & Issue management Escalate risks as per the escalation matrix defined Identify gaps and areas for improvement in execution processes and propose improvement solutions Apply learning and industry standard best practices from experience What are we looking for Experience working in campaign eco-system specially email, SMS, or direct mail channels Execution experience in UNICA platform or similar marketing automation platform Hands on experience on SQL to perform data extraction using relevant tools Execution experience in database marketing, experience working in high pressure environments. 3 - 5 years of experience in marketing technology and operations focusing on execution of marketing campaigns on behalf of the Client Bachelor s degree in Computer Science, Computer Engineering, Computer Information Systems will be preferred Understanding of integrated marketing and customer data as it relates to targeting, segmentation, test/control design, and campaign analytics MySQLUNICADigital Marketing Campaigns Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts Qualification BTech,MCA,BCA

Implement and manage marketing campaigns using Adobe Campaign, while integrating with MySQL databases for customer data. You will develop custom workflows, manage data transfers, and optimize campaign performance. Expertise in Adobe Campaign and MySQL is required.

As a Campaign Quality Analyst, you are responsible for testing and validating workflow along with creatives as per project guidelines. Your primary responsibilities include: Prepare campaign performance diagnostics to develop actionable tactical insights. Perform peer review and quality assurance/control steps to ensure the quality of the delivered target audience. Validate the workflow against Campaign requirements. Test the waterfall and validate it with a database. Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise Graduate with a minimum 3 years of experience in Unica Campaign Automation Tool Experience in Campaign Testing Methodology Expertise in SQL and other testing tools Excellent communication skills Preferred technical and professional experience Exposure to multiple marketing platforms for campaign management operations. Hands-on experience in data segmentation to generate target audience. Skilled in all required email testing before deployment such as multivariate Ambitious individual who can work under their direction towards agreed targets/goals.

Managing the Marketo operations Managing the campaigns for events and product marketing along with daily campaigns Managing end to end admin for Marketo Required Candidate profile Marketo certified Perks and benefits Work from home and working for Amazon

Overview About BU: The Campaign team is the end-to-end expert in orchestrating and activating personalized customer and prospect connection journeys, anytime and anywhere. We pride ourselves on our expertise in campaign management across the entire lifecycle - from planning and implementation to activation and performance tracking, across any channel, whether owned or paid, offsite or onsite. Our team comprises experts skilled in a variety of platforms, including PeopleCloud Media, PeopleCloud Messaging, Adobe, Unica, Salesforce, and more. Why we are looking for you: Senior Developer are in charge of the design and configuration of the Marketing Technology (SFMC). Leveraging the required technical skill set to build sophisticated ETL processes, extend product functionality, and set -up the large-scale delivery of communications with dynamic content in real -time. What you will enjoy in this role: More senior profiles are very aware of X-channels marketing practices enabling them to lead business discussion Click here to view how Epsilon transforms marketing with 1 View, 1 Vision and 1 Voice. Responsibilities What you will do: The Marketing Technology Senior Developer (SFMC) will be responsible for analysis, development, testing and documentation for Salesforce Marketing Cloud based projects. Additionally, the Developer will also engage in support and enhancement requests. Primary responsibilities include designing, developing, and managing solutions for Salesforce Marketing Cloud. You are a SME, with hands on experience on SFMC. Experience with administration of SFMC is also a requirement. This senior developer should have hands on experience executing SFMC projects, with experience developing solutions with following SFMC solutions: Email Studio Mobile Studio Journey Builder Interaction Studio This Senior Developer will be responsible for ensuring that the system accurately meets the defined expectations of the business, ensuring that proper testing is implemented, and performance and security requirements are closely monitored by working with the project teams. The candidate must also be able to identify and confirm technical design risks and develop mitigating approaches. You should also be comfortable in providing a level of effort estimates for the technical portion of solutions Qualifications Eager to learn new applications of traditional technologies Able to articulate and convey technical concepts to a mixed audience Familiarity with enterprise software and project implementation life cycles is a plus Knowledge of CRM and/or marketing applications and processes is a plus Experience in technology integrations with Sales Force Marketing cloud (Messaging) Knowledge of basic marketing concepts such as Campaign RoI metrics and KRAs 1+ years of experience in cross channel marketing campaign delivery, like Push Notifications, In-App deliveries 5+ years of SQL development experience including ETL implementations 5+ years of scripting/programming experience (JavaScript preferred) 5+ years of enterprise software implementation experience At least 1-year experience working with XML is desirable 2 years minimum of experience with SFMC platform and + 1 more year in working on Campaign management technology implementations 4-year college degree in a technical field or equivalent Any campaign related certification is added advantage Additional Information Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we ve provided marketers from the world s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels. Epsilon s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology.

Overview About BU: The Campaign team is the end-to-end expert in orchestrating and activating personalized customer and prospect connection journeys, anytime and anywhere. We pride ourselves on our expertise in campaign management across the entire lifecycle - from planning and implementation to activation and performance tracking, across any channel, whether owned or paid, offsite or onsite. Our team comprises experts skilled in a variety of platforms, including PeopleCloud Media, PeopleCloud Messaging, Adobe, Unica, Salesforce, and more. A Senior Professional Campaign Developer is responsible for development, implementation, and execution of personalized marketing campaigns. Ability to work on campaign optimizations, analysis, workflow, journeys and act as consultant for the tool technologies and marketing automation solutions. Why we are looking for you Senior Campaign Developer with a proven track record in designing, developing, QA, and configuring Marketing Technology (AJO). Skilled in utilizing advanced technical skills to construct sophisticated ETL processes, enhance product functionality, and implement large-scale, real-time delivery of dynamic content communications. Senior, Campaign Developer demonstrates a comprehensive knowledge of multi-channel marketing strategies, empowering them to lead insightful business discussions and engage directly with stakeholders on functional matter What you will enjoy in this role The Campaign Developer (AJO, ACC, AEP) role within the Marketing Platform team is pivotal in driving client value through the implementation of marketing platforms for executing campaigns. This position focuses on streamlining campaign launches, optimizing audience selection, and enhancing performance to deliver high-quality, targeted campaigns that meet client objectives and drive ROI. Key responsibilities include campaign estimation, requirement gathering, solution design, platform setup with foundational schemas, performance monitoring, result analysis, and reporting. The role also involves thinking creatively to design and deliver complex solutions, enhancing implementation and migration activities, and offering technology consulting. Staying current with new technologies, ensuring precise documentation and mentoring team members are essential for achieving client success and desired outcomes, with a focus on durability and longevity. Click here to view how Epsilon transforms marketing with 1 View, 1 Vision and 1 Voice. Responsibilities What you will do: Successfully lead, execute the design and development of marketing automation campaigns. Implement tracking and analytics solutions to measure the effectiveness of marketing campaigns and customer engagement. Collaborate with marketing stakeholders to gather requirements and translate business needs into technical solutions. Design and implement complex marketing campaigns via various digital channels. Conduct code reviews and ensure adherence to best practices and coding standards. Configure and optimize dynamic content personalization, data manipulation, and integration with external systems. Implement audience segmentation strategies based on customer demographics, behaviors, and engagement metrics to improve marketing effectiveness. Develop custom reporting and dashboards within tool and integrated analytics platforms. Stay informed about industry trends, best practices, and emerging technologies in marketing automation and digital marketing, and share knowledge with the team through training sessions, workshops, and documentation. Proactively identify opportunities for process improvements and driving initiatives to increase operational efficiency and campaign effectiveness. Mentor junior developers and provide guidance on tool development best practices and methodologies Troubleshoot and resolve technical issues related to tool configuration, data integration, and campaign execution Qualifications 4-year college degree in a technical field or equivalent Adobe campaign related certification is must. Required Technical Skills: Experience in technology integrations with Marketing technologies (AJO, ACC, AEP) 1 years minimum of experience with AJO platform and more than 4 years working on Campaign implementations or manage project. Hands on experience on the Adobe Campaign tool is an added advantage 3+ years of SQL development experience including. 3+ years of scripting/programming experience (JavaScript preferred) 1+ years of experience in cross channel marketing campaign delivery, like Push Notifications, In-App deliveries Eager to learn new applications of traditional technologies. Able to articulate and convey technical concepts to a mixed audience. Familiarity with enterprise software and project implementation life cycles is a plus. Knowledge of CRM and/or marketing applications and processes is a plus. Knowledge of basic marketing concepts such as Campaign RoI metrics and KRAs Additional Information Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we ve provided marketers from the world s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels. Epsilon s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology.

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Analyst Qualifications: BTech/BSc/BCA Years of Experience: 3 to 5 years Language - Ability: English(International) - Proficient About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do This is a key role where campaign specialist is the end-to-end campaign executor of build and segmentation during the campaign execution lifecycle and will be responsible for delivering agreed activities for campaign deployment and He/she will support delivery via designated marketing automation tool such as UNICA. The role will require high level of expertise in consumer segmentation and loyalty tools, eye for detail and quality output. Ability to master the current UNICA CRM environment but also learn new CRM technologies as they roll out. Responsible for list extraction for different type of campaigns on UNICA platform. Strong SQL knowledge is required. Experience with campaign creation and ability to build campaign on different automation platforms as per clients BRD document. Understanding of offers, collaterals, segment, and collateral mapping concepts. Maintain campaign calendar with real time status of campaigns and go live status. Ensure timely completion of tasks and requests Ensure accurate reporting at required frequency Risk & Issue management Escalate risks as per the escalation matrix defined Identify gaps and areas for improvement in execution processes and propose improvement solutions Apply learning and industry standard best practices from experience What are we looking for Experience working in campaign eco-system specially email, SMS, or direct mail channels Execution experience in UNICA platform or similar marketing automation platform Hands on experience on SQL to perform data extraction using relevant tools Execution experience in database marketing, experience working in high pressure environments. 3 - 5 years of experience in marketing technology and operations focusing on execution of marketing campaigns on behalf of the Client Bachelor s degree in Computer Science, Computer Engineering, Computer Information Systems will be preferred Understanding of integrated marketing and customer data as it relates to targeting, segmentation, test/control design, and campaign analytics Understanding of marketing operations, processes, business requirements Comfortable operating in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects Strong written and verbal communication skills with strong analytical and problem-solving skills. Digital Marketing Campaigns Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts Qualification BTech,BSc,BCA

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Analyst Qualifications: BE,BTech,MCA Years of Experience: 3 - 5 Years Language - Ability: English - Expert What would you do? Responsible for list extraction for different type of campaigns on UNICA platform. Strong SQL knowledge is preferred. Maintain campaign calendar with real time status of campaigns and go live status. Ensure timely completion of tasks and requests Ensure accurate reporting at required frequency Escalate risks as per the escalation matrix defined Identify gaps and areas for improvement in execution processes and propose improvement solutions Apply learning and industry standard best practices from experience Ability to master the current UNICA CRM environment.The role may require for you to have a good understanding of digital marketing, email marketing and technologies like UNICA & SQL What are we looking for? Experience working in campaign eco-system specially email, SMS, or direct mail channels Execution experience in UNICA platform or similar marketing automation platform Hands on experience on SQL to perform data extraction using relevant tools Understanding of offers, collaterals, segment, and collateral mapping concepts. Execution experience in database marketing, experience working in high pressure environments. 1-3 years of experience in marketing technology and operations focusing on execution of marketing campaigns on behalf of the Client. Execution experience in database marketing, experience working in high pressure environments. Digital Marketing Campaigns Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Qualifications BE,BTech,MCA

The Adobe Campaign role involves working with relevant technologies, ensuring smooth operations, and contributing to business objectives. Responsibilities include analysis, development, implementation, and troubleshooting within the Adobe Campaign domain.

The Adobe Campaign role involves working with relevant technologies, ensuring smooth operations, and contributing to business objectives. Responsibilities include analysis, development, implementation, and troubleshooting within the Adobe Campaign domain.

The Adobe Campaign role involves working with relevant technologies, ensuring smooth operations, and contributing to business objectives. Responsibilities include analysis, development, implementation, and troubleshooting within the Adobe Campaign domain.

The Adobe Campaign role involves working with relevant technologies, ensuring smooth operations, and contributing to business objectives. Responsibilities include analysis, development, implementation, and troubleshooting within the Adobe Campaign domain.

Job Summary : We are seeking a highly experienced Unica Architect with 8+ years of expertise in designing, implementing, and optimizing Unica solutions. The ideal candidate will play a key role in architecting scalable and high-performing Unica-based marketing automation platforms, integrating Unica with enterprise systems, and driving best practices in campaign management, data strategy, and customer engagement. Key Responsibilities : Solution Architecture & Design : - Design and develop end-to-end Unica Campaign, Unica Interact, Unica Journey, and Unica Plan solutions. - Define best practices for campaign orchestration, segmentation, and personalization using Unica. - Architect scalable Unica environments ensuring high performance, reliability, and security. - Collaborate with business stakeholders, marketing teams, and IT teams to understand requirements and translate them into Unica-based solutions. - Architect scalable Unica environments ensuring high performance, reliability, and security. Integration & Data Strategy : - Design seamless integration between Unica and CRM, data warehouses, digital platforms, and real-time decision systems. - Optimize ETL processes, audience segmentation strategies, and data flows for effective campaign execution. - Ensure proper data governance, compliance (GDPR, CCPA), and security policies within Unica solutions. Unica Administration & Performance Optimization : - Lead the installation, configuration, and maintenance of Unica applications. - Optimize system performance, troubleshoot issues, and ensure high availability. - Manage application upgrades, patches, and environment migrations for Unica platforms. - Maintain the overall Unica system and perform regular housekeeping in an automated way. - Ensure all the integrated surrounding systems are functioning as expected. - Collaborating with relevant stakeholders from the client side to maintain the environment's stability. - Configuring notification facilities to the relevant stakeholders to make them aware of any system/functional failure that happens. Campaign Strategy & Execution Support : - Guide campaign teams in setting up and executing complex multi-channel marketing campaigns. - Define audience segmentation models, personalization strategies, and A/B testing frameworks. - Ensure seamless customer journey automation and omnichannel engagement. Leadership & Stakeholder Management : - Act as the subject matter expert (SME) and advisor for Unica implementations. - Mentor and train junior Unica developers and campaign specialists. - Engage with business leaders, marketing teams, and IT teams to drive Unica adoption and roadmap. Required Skills & Experience : - 8+ years of experience in HCL Unica Platform, Campaign, Plan, Interact, Journey, Deliver, Link, and related modules. - Deep understanding of campaign management, audience segmentation, and personalization. - Expertise in SQL, database design, and ETL processes for Unica. - Hands-on experience in Unica upgrades, migrations, and performance tuning. - Strong knowledge of REST APIs, SOAP APIs, and integrations with third-party tools (CRM, CDP, Web Analytics). - Experience in cloud deployments (AWS, Azure, GCP) for Unica. - Experience with data integration tools and techniques (e.g., ETL, APIs, data lakes). - Familiarity with web technologies (HTML, CSS, JavaScript) and CMS platforms. - Working knowledge of programming languages such as Java, PHP, and Python. Experience in developing, debugging, and maintaining code in these languages is preferred. - Experience with scripting languages like Bash, Shell, or PowerShell for automation and system management tasks. - Strong understanding of SQL (Structured Query Language) and experience in working with relational databases such as MySQL, PostgreSQL, or similar, and experience in working with stored procedures. - Proficiency in Linux operating systems, networking concepts, and server administration tasks. - Excellent problem-solving and analytical skills. - Strong communication and interpersonal skills. - Ability to work independently and as part of a team. - Detail-oriented with strong organizational skills. The job is for Apply Insights Follow-up Save this job for future reference Did you find something suspiciousReport Here! Hide This Job Click here to hide this job for you. You can also choose to hide all the jobs from the recruiter.

ROLE: CAMPAIGN SPECIALIST Key Responsibilities: 1. Unica Campaign: End-to-end ownership of campaign development, from requirement gathering , designing flowcharts , segment creation , offer assignments , to execution and tracking . Build complex audience segmentation using multiple tables, strategic segments, queries, derived fields, and calculated fields. Develop multi-wave, multi-channel campaigns (email, SMS, push notifications, direct mail, etc.). Set up response tracking mechanisms and create rules for response attribution . Perform data validation , test sends , and audience sampling for quality assurance. Work with Offer Templates , Cell Codes , and Contact History Management . Coordinate with Data Engineering teams for data feeds, extraction queries, ETL validation, and performance tuning. 2. Unica Journey: Create and maintain automated customer journeys for onboarding, nurture, retention, and cross-sell activities. Configure Entry Sources (database-driven or event-triggered) and Audience Definitions . Map and automate email , SMS , and push communications across different customer touchpoints. Monitor Journey metrics : participation rates, drop-offs, delays, and optimize accordingly. Integrate with Deliver module or external systems for channel execution and real-time triggers. 3. Unica Plan: Set up and manage marketing programs, campaigns, projects , and tasks using Unica Plan. Define and implement marketing workflows , approval hierarchies , and collaboration processes . Manage budget planning , cost tracking , and ROI reporting at project and program levels. Use Plan Dashboards , Calendars , and Reports to provide visibility to marketing stakeholders. Customize Forms , Templates , and Marketing Objects to align with business processes. Enforce process governance, timeline tracking, and compliance. Skills & Qualifications: Technical Skills: Deep hands-on experience with HCL Unica Campaign, Plan, and Journey (v12.x preferred). Strong working knowledge of SQL (selects, joins, filters, group by, aggregations) for database querying. Familiarity with Unica Deliver and Unica Link is a strong plus. Understanding of campaign data models , contact history , response history , and audience extraction logic. Basic to intermediate experience with HTML , JavaScript (for landing pages or email templates) is a plus. Knowledge of REST APIs for integrating Unica with external systems Working with Unica Interact APIs, Deliver APIs, Journey event ingestion APIs API testing using tools like Postman or SoapUI Linux command line operations (navigation, file handling, process management) Shell scripting Good to have basic to intermediate Java programming (preferably for Unica customizations or extensions) Marketing Automation Knowledge: Understanding of customer lifecycle marketing , lead nurturing , and trigger-based campaigns . Familiarity with UTM parameterization , lead source tracking , and attribution modeling . Knowledge of multi-channel campaign orchestration and journey mapping best practices . Process & Analytical Skills: Ability to translate business requirements into technical marketing workflows. Strong attention to detail for audience creation, testing, and data validation. Ability to generate campaign performance reports and journey analytics insights . Proficient in documentation, including process flows, user guides, and technical specifications. Good to have : API, GEN AI, content integration enablement, OS: Linux, shell script, Databases: SQLServer, Oracle, MySQL Reporting: superset, powerbi, google looker (preferred) Role & responsibilities

Overview About BU: The Campaign team is the end-to-end expert in orchestrating and activating personalized customer and prospect connection journeys, anytime and anywhere. We pride ourselves on our expertise in campaign management across the entire lifecycle - from planning and implementation to activation and performance tracking, across any channel, whether owned or paid, offsite or onsite. Our team comprises experts skilled in a variety of platforms, including PeopleCloud Media, PeopleCloud Messaging, Adobe, Unica, Salesforce, and more. Lead oversees the design and configuration of the Marketing Technology . Leveraging the required technical skill set to build sophisticated ETL processes, extend product functionality, and set -up the large-scale delivery of communications with dynamic content in real -time. More senior profiles are very aware of X-channels marketing practices enabling them to lead business discussion and engaged directly with stakeholders on functional topics. Why we are looking for you: Lead oversees the design and configuration of the Marketing Technology ,Leveraging the required technical skill set to build sophisticated ETL processes, extend product functionality, and set -up the large-scale delivery of communications with dynamic content in real -time. More senior profiles are very aware of X-channels marketing practices enabling them to lead business discussion and engaged directly with stakeholders on functional topics. What you will enjoy in this role: The Lead, Campaign Developer (, ACC,AEP,AJO) role within the Marketing Platform team is pivotal in driving client value through the implementation of marketing platforms for executing campaigns. This position focuses on streamlining campaign launches, optimizing audience selection, and enhancing performance to deliver high-quality, targeted campaigns that meet client objectives and drive ROI. Key responsibilities include campaign estimation, requirement gathering, solution design, platform setup with foundational schemas, performance monitoring, result analysis, and reporting. The role also involves thinking creatively to design and deliver complex solutions, enhancing implementation and migration activities, and offering technology consulting. Staying current with new technologies, ensuring precise documentation and mentoring team members are essential for achieving client success and desired outcomes, with a focus on durability and longevity. Click here to view how Epsilon transforms marketing with 1 View, 1 Vision and 1 Voice. Responsibilities What you will do: Estimate time for tasks based on defined SLAs, helping establish SLAs where needed, and providing accurate effort estimates for campaign or project components based on complexity. Offer tool capability recommendations, clearly articulating what should and shouldnt be included in the platform solution. Design and configure Campaign solutions by understanding the client s data providers and architecture, setting up ETL processes, and implementing data flows. Customize campaign setups based on omni-channel approach and build web pages using scripting where necessary. Develop tailored solutions based on client-specific requirements and document the implementation for future reference. Ability to support Pre-Sales activities by collaborating with presales teams to understand client requirements and identify technical solutions that meet clients needs. Create detailed implementation plans for new and existing clients, guiding them through each phase of Campaign deployment. Provide proactive troubleshooting, problem diagnosis, and resolution. Deliver post-Implementation support to ensure the continued success and smooth operation of the platform. Conduct training sessions for clients, enabling them to effectively use the implemented solutions. Provide knowledge transfer on configurations and best practices. Act as the development lead in partnership with Operation team to ensure seamless integration across teams. Offer multi-product enablement and integration solutions for strategic clients. Work closely with the consulting and delivery teams to adopt and implement global best practices, ensuring professional delivery of technical and business consulting services. Mentor and support additional team members, fostering a culture of knowledge-sharing and continuous learning. Develop guidelines for the team on modular, scalable, and reusable components and services that can be easily integrated across multiple projects. Qualifications Eager to learn new applications of traditional technologies. Able to articulate and convey technical concepts to a mixed audience. Familiarity with enterprise software and project implementation life cycles is a plus. Knowledge of CRM and/or marketing applications and processes is a plus. Experience in technology integrations with Marketing technologies(,ACC,AEP,AJO) Knowledge of basic marketing concepts such as Campaign RoI metrics and KRAs 1+ years of experience in cross channel marketing campaign delivery, like Push Notifications, In-App deliveries 5+ years of SQL development experience including ETL implementations. 5+ years of scripting/programming experience (JavaScript preferred) 8+ years of enterprise software implementation experience 4 years minimum of experience with Adobe Campaign platform and + 1 more year in working on Campaign management technology implementations as a Lead. 4-year college degree in a technical field or equivalent Any campaign related certification is added advantage. Additional Information Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we ve provided marketers from the world s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels. Epsilon s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology.

ROLE: CAMPAIGN SPECIALIST Key Responsibilities: 1. Unica Campaign: End-to-end ownership of campaign development, from requirement gathering , designing flowcharts , segment creation , offer assignments , to execution and tracking . Build complex audience segmentation using multiple tables, strategic segments, queries, derived fields, and calculated fields. Develop multi-wave, multi-channel campaigns (email, SMS, push notifications, direct mail, etc.). Set up response tracking mechanisms and create rules for response attribution . Perform data validation , test sends , and audience sampling for quality assurance. Work with Offer Templates , Cell Codes , and Contact History Management . Coordinate with Data Engineering teams for data feeds, extraction queries, ETL validation, and performance tuning. 2. Unica Journey: Create and maintain automated customer journeys for onboarding, nurture, retention, and cross-sell activities. Configure Entry Sources (database-driven or event-triggered) and Audience Definitions . Map and automate email , SMS , and push communications across different customer touchpoints. Monitor Journey metrics : participation rates, drop-offs, delays, and optimize accordingly. Integrate with Deliver module or external systems for channel execution and real-time triggers. 3. Unica Plan: Set up and manage marketing programs, campaigns, projects , and tasks using Unica Plan. Define and implement marketing workflows , approval hierarchies , and collaboration processes . Manage budget planning , cost tracking , and ROI reporting at project and program levels. Use Plan Dashboards , Calendars , and Reports to provide visibility to marketing stakeholders. Customize Forms , Templates , and Marketing Objects to align with business processes. Enforce process governance, timeline tracking, and compliance. Skills & Qualifications: Technical Skills: Deep hands-on experience with HCL Unica Campaign, Plan, and Journey (v12.x preferred). Strong working knowledge of SQL (selects, joins, filters, group by, aggregations) for database querying. Familiarity with Unica Deliver and Unica Link is a strong plus. Understanding of campaign data models , contact history , response history , and audience extraction logic. Basic to intermediate experience with HTML , JavaScript (for landing pages or email templates) is a plus. Knowledge of REST APIs for integrating Unica with external systems Working with Unica Interact APIs, Deliver APIs, Journey event ingestion APIs API testing using tools like Postman or SoapUI Linux command line operations (navigation, file handling, process management) Shell scripting Good to have basic to intermediate Java programming (preferably for Unica customizations or extensions) Marketing Automation Knowledge: Understanding of customer lifecycle marketing , lead nurturing , and trigger-based campaigns . Familiarity with UTM parameterization , lead source tracking , and attribution modeling . Knowledge of multi-channel campaign orchestration and journey mapping best practices . Process & Analytical Skills: Ability to translate business requirements into technical marketing workflows. Strong attention to detail for audience creation, testing, and data validation. Ability to generate campaign performance reports and journey analytics insights . Proficient in documentation, including process flows, user guides, and technical specifications. Good to have : API, GEN AI, content integration enablement, OS: Linux, shell script, Databases: SQLServer, Oracle, MySQL Reporting: superset, powerbi, google looker (preferred) Role & responsibilities