Business Systems, Analyst 2

3 - 6 years

6 - 12 Lacs

Posted:1 week ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

 
The Business Systems, Analyst II assists Bread Financial in the design, development, and execution of marketing campaigns and customer selections across a variety (and ever-evolving) array of systems, platforms, and tools; this manifests itself in campaign audience selections, test learn activities, segmentation management, tracking and vendor list management.

Essential Job Functions
  • Assist in the design, create, evaluate, optimize, and deliver quantitative and qualitative offerings in relation to customer-facing, brand-centric marketing campaign audience selections/communications across multiple channels.
  • Deliverables may include, but are not limited to, eligible audience volumes, mail files (both direct mail and email), reward adjustment files, credit card issuance, account center files, and smart -data files supporting new and existing Card Services capabilities for small non-complex brand partners.
  • Assist in the research and resolve ad-hoc requests in relation to current and potential marketing
  • Provides input to management that may drive new processes.
  • Provides end-user viewpoints to management that may influence decisions regarding marketing investments in execution tools, platforms, and environments
Reports to: Lead or above
Working Conditions/ Physical Requirements: Normal office environment
Direct Reports: None
Minimum Qualifications :
  • Degree Required : Bachelors Degree
  • Area of Study: Marketing, Computer Science, Information Systems, Statistics, Mathematics
  • Years of Work Experience Required: Two to five
  • Experience in the execution of marketing campaigns and audience selection using SAS, SQL, Unica (IBM Campaign), or other campaign selection tool.
Other Duties
This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions from this job at any time.

 

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