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Unica Functional Consultant

Unica Functional Consultant

Xerago

5 - 10 years

12 - 20 Lacs

mumbai

Posted:1 week ago| Platform:

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Skills Required

unica 12.1 unica campaign data governance troubleshooting gdpr marketing automation

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role

: End-to-end orchestration, execution, and optimization of marketing campaigns, personalized communications, and customer journeys using HCL Unica

Responsibilities

: 1. Design and execute multi-channel, multi-wave marketing campaigns (email or landing page) using flowcharts.2. Segment audiences and personalize content based on behavioral and demographic data.3. Ensure data governance and compliance (e.g., GDPR, CCPA).4. Monitor campaign performance and optimize for scalability and ROI.5. Troubleshoot campaign issues and collaborate with technical teams for resolution.1. Design goal-based, omnichannel customer journeys using the Journey Canvas.2. Trigger next-best actions based on customer behavior and interaction data.1. Strong understanding of marketing automation and customer lifecycle management.2. Proficiency in Unica Campaign, Deliver, and Journey modules.3. Familiarity with Link module to push segments into paid advertising4. Analytical mindset with ability to interpret campaign and journey performance metrics.5. Excellent communication and cross-functional collaboration skills.

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Unica Functional Consultant