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Unica Functional Consultant Xerago

5.0 - 10.0 years

12 - 20 Lacs

mumbai

Work from Office

Role : End-to-end orchestration, execution, and optimization of marketing campaigns, personalized communications, and customer journeys using HCL Unica Responsibilities : 1. Design and execute multi-channel, multi-wave marketing campaigns (email or landing page) using flowcharts. 2. Segment audiences and personalize content based on behavioral and demographic data. 3. Ensure data governance and compliance (e.g., GDPR, CCPA). 4. Monitor campaign performance and optimize for scalability and ROI. 5. Troubleshoot campaign issues and collaborate with technical teams for resolution. 1. Design goal-based, omnichannel customer journeys using the Journey Canvas. 2. Trigger next-best actions based on ...

Posted 1 week ago

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