Business Marketing Manager

As a Business Marketing Manager at CRISIL, you will be responsible for leading and managing the business marketing initiatives. Your role will require strong leadership skills, a strategic mindset, and the ability to effectively manage a team. Your key responsibilities will include: - Developing and executing comprehensive marketing strategies to promote CRISIL's business offerings. - Collaborating with senior leaders and key stakeholders to identify marketing priorities and objectives aligned with the company's goals. - Conducting market research and analysis to identify opportunities for business growth. - Designing and implementing marketing campaigns to improve brand awareness, generate leads, and support revenue growth. - Driving thought leadership initiatives to position CRISIL as an industry leader. - Managing and tracking marketing budgets for effective resource utilization. - Leading and mentoring a team of marketing professionals. - Collaborating with cross-functional teams to align marketing efforts with business objectives. - Monitoring industry trends and competitor activities to identify marketing opportunities. - Tracking and analyzing campaign performance metrics for continuous improvement. To excel in this role, you should possess the following skills: - Strong leadership skills with experience in team management and development. - Exceptional strategic thinking and problem-solving abilities. - Excellent communication and interpersonal skills. - In-depth knowledge of marketing concepts and best practices. - Proficiency in market research and data analysis. - Experience in digital marketing and campaign management. - Ability to multitask, prioritize, and meet deadlines. - Strong organizational and project management skills. - Knowledge of the financial services industry, particularly analytics, credit risk, and policy advisory. - Proficiency in Microsoft Office applications. You should have: - 7+ years of B2B BFSI or technology marketing experience with ABM and Content Marketing. - Minimum 3-5 years in marketing strategy and revenue enablement roles in BFSI or IT firms serving the BFSI industry. - MBA in Marketing. This full-time position is based in Mumbai (Hybrid) and will offer you the opportunity to lead impactful marketing initiatives within the BFSI or IT/Technology industry.,