Business Marketing Manager

You will be responsible for developing an end-to-end project lifecycle marketing strategy and integrated marketing communication for the portfolio you handle to achieve target performance. Your role will involve driving marketing innovations across various online and offline media platforms and customer touchpoints to stimulate business growth. You will be in charge of project launch and sustenance media planning, as well as budget management to ensure adherence to the cost of marketing benchmark targets that are set. Your creative communication strategy and campaign development will be aligned with consumer insights. You will strategically execute integrated campaigns across different media channels such as Outdoor, Digital, Print, Radio, Events & BTL. Furthermore, you will provide strategic support to all verticals and channel partner teams to drive business for the portfolio you handle. One of your key responsibilities will be to track campaign performance and manage the lead funnel effectively. You will also be the owner of customer experience at the marketing office and across all customer touchpoints. Additionally, you will be involved in the development of marketing collaterals, content, and communication material across various touchpoints while ensuring compliance with brand guidelines. To excel in this role, you should possess a solid understanding of Brand Marketing Fundamentals, demonstrate creative thinking, and have an analytical mindset. Data-driven decision-making skills, strong verbal and written communication abilities, and experience in agency & vendor management are crucial. You should also be adept at senior stakeholder management, cross-team collaboration, multitasking, and problem-solving. Market and competition tracking and understanding are essential, and proficiency in MS Office is required. Previous experience with SFDC, Power BI, or other analytical tools will be advantageous. We are seeking a talented and ambitious individual who thrives in a fast-paced, ever-evolving work environment that values creativity, agility, and a growth mindset. Candidates from Tier 1 B-Schools with a specialization in Marketing are preferred. We are open to considering candidates with experience across various industries. Ideally, candidates should have up to 2-3 years of prior work experience, particularly in creative agency, media agency, or brand design & strategy roles. Freshers from Tier 1 B-Schools with a Marketing Specialization are also encouraged to apply.,