Business Marketing Manager

4 - 6 years

6 - 8 Lacs

Posted:1 week ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

This is an exciting role for anyone looking to build a world-class product marketing charter that will pave the way for our overall positioning, discovery, authority, and, ultimately, demand. The role involves working with multiple stakeholders and teams internally/externally.

 

What you bring in:

  • 4-6 years in B2B SaaS marketing, with a proven track record in content creation and overall brand growth
  • Strong grasp of content marketing principles, messaging frameworks, and SEO best practices
  • Excellent written and verbal communication skills with the ability to draft compelling narratives that position our products effectively
  • Hands-on experience in partner enablement, campaign execution, and program management
  • Demonstrated success in customer advocacy, community engagement, and social media management
  • Analytical and creative mindset with a focus on measuring impact and striving for continuous improvement

The impact you will create:

 

Content Marketing and Messaging:

  • Develop and execute content strategies across formats (blogs, case studies, white papers, use cases, etc.)
  • Build compelling messaging frameworks that align we'll with product positioning
  • Translate product value propositions into customer-centric use cases and success stories
  • Develop engaging social media content across LinkedIn, Twitter and Instagram, implement best practices for channel optimization.
  • Optimize content for SEO and discoverability

Partner Enablement:

  • Equip channel partners with product narratives, sales materials, and content toolkits
  • Drive seasonality-based and joint marketing campaigns

PR & Campaigns Management

  • Lead joint customers PRs, product launches, and brand communications to enhance credibility
  • Plan, manage, and execute marketing campaigns to drive awareness time to time and impact ROI

Customer Advocacy and Community:

  • Build, strengthen, and scale customer advocacy initiatives by capturing success stories and case studies
  • Design and execute regional events, localized community initiatives

Collaboration & Growth

  • Work cross-functionally with product, sales, and design teams to align on go-to-market efforts
  • Manage vendors, partners, and agencies for seamless execution

It would be great if you also have:

  • Experience with CRM and marketing automation platforms
  • Basic knowledge of design tools like Canva, Figma, or Adobe Photoshop
  • Ability to translate campaign success using tools like Google Analytics, Tableau, or Excel
  • Hands-on experience of social media management platforms like Hootsuite, Buffer, or Sprout Social for scheduling and posting content.
  • Knowledge of project management tools like Asana, Jira, or Trello to keep track of ongoing projects and ensure timely deliverables.

What we offer:

  • A smart, talented and agile team:

    An international team where ~35 nationalities are working together in several locations and time zones with a learning, sharing and fun environment.
  • A great compensation package:

    Competitive salary, 30 days of paid vacation, flexible working hours, private health insurance, parental leave, telephone bill reimbursement, Udemy membership to keep learning and improving and we'llness allowance.
  • Great tech tools:

    Pick the computer and phone that you fancy the most within our budget ranges.
  • Office life:

    We strongly believe in the in-person collaboration and follow an office-first approach while offering some flexibility. Enjoy your days with great colleagues with loads of good stuff to learn from, daily lunch and breakfast and a wide range of healthy snacks and beverages. In addition, every now and then check out the playroom for a fun break or join our exciting parties and or team activities such as Lab days, sports meetups etc. There something for everyone

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