Business Marketing Executive (On Contract)

Business Marketing Executive

Job Description:

As a Business Marketing Executive at CRISIL, you will play a pivotal role in planning, executing, and marketing our services and events across various sectors This position requires a versatile professional who not only excels in event management but also possesses strong marketing acumen and exceptional communication skills to effectively represent our brand to stakeholders.

Key Responsibilities:

1. Event Planning and Execution:

• Plan, organize, and execute offline events such as conferences, seminars, and networking events across different sectors.
• Coordinate logistics, and ensure events run smoothly from conception to completion.
• Ideate and develop innovative event concepts and themes tailored to meet the objectives and preferences of diverse stakeholders. Co-create experiential client engagements and partner closely across internal functions to develop content.
• Stay abreast of emerging technologies and trends in event management, incorporating relevant tools and platforms to enhance event delivery.

2. Stakeholder Engagement and Relationship Management:

   - Act as a primary point of contact for clients, sponsors, vendors, and partners, ensuring their needs are met and expectations exceeded.

   - Communicate effectively with stakeholders to articulate our brand message and value proposition.

3. Marketing Strategy Implementation:

   - Execute marketing strategies to promote business services, events, build alliances, and enhance brand visibility.

   - Utilize digital marketing channels, social media, email campaigns, and partnerships to drive event attendance and engagement.

   - Build and maintain strong relationships to foster long-term partnerships and business growth opportunities.

4. Brand Representation and Presentation:

   - Ensure consistent brand representation across all event materials and communications.

   - Present our company and its services confidently and professionally at industry events, meetings, and presentations.

   - Uphold our brand standards and values in every interaction, reinforcing our reputation as a leader in analytical services for financial institutions worldwide.

5. Marketing Management

• Manage marketing efforts across events, alliances, industry bodies, communications, and digital strategies with a proven track record of generating excellent marketing outcomes
• Plan, create, and schedule engaging content across social media and website platforms. Monitor performance metrics and provide actionable insights to enhance audience engagement and brand visibility. Hands-on experience with SEO and website performance tools will be considered an added advantage.

Qualifications:

- Bachelor’s degree in marketing, Communications, Business Administration, or a related field.

- 2-3 years of experience of B2B marketing and communications

-Willingness to travel.

- Demonstrated expertise in developing and implementing marketing strategies.

- Excellent project management skills with the ability to manage multiple priorities and deadlines effectively.

- Strong interpersonal skills and ability to communicate effectively with diverse stakeholders and teams.

- Creative thinker with a passion for innovation and delivering exceptional event experiences.

- The ability to make quick decisions in a high pressure environment.

-Experience in crisis management would be very beneficial.