Business Development Manager - Creator/Brand Sales

About us :

CREATE is an influencer marketing and talent management agency managing influencers like Monkey Magic, Sidiously, Camerawalebhaiya and many more, working with a total of 2000+ creators across platforms.

CREATE other than influencer marketing and talent management focuses on creating creator-led brand content along with creative IPs. Our clientele is CRED, SCALER, NYKAA, THIRD WAVE COFFEE, and many more... If you think you are creative then you need to be at CREATE. Our core philosophy is helping creators be brands and brands be creators. We mainly deal with two stakeholders, the first one being creators and the second being brands.

Depending on your job role, you will have a larger exposure to one of these two.As the name suggests we call ourselves CREATE - we aim to assist people in CREATing and we want to be the nurturing ground of the next generation of CREATive talents.

Key Responsibilities:

• Act as the front face for our talent - pitching creators to brands, agencies, and platforms for campaigns, long-term associations, and endorsements.
• Lead and own the sales cycle for creators - responding to brand briefs, identifying fits from our roster, building proposals, negotiating commercials, and closing deals.
• Build and nurture relationships with marketing teams, brand managers, media heads, and agency leads across categories like Beauty, Fashion, D2C, FMCG, Tech, and more.
• Work closely with the Client Servicing, Talent Management, and Creative teams to develop tailored creator decks, content plans, and value-driven pitches.
• Drive proactive outreach - positioning our creators for upcoming brand campaigns, calendar events, and platform-driven opportunities.
• Maintain a strong pipeline, track outreach and conversions, and deliver revenue targets month-on-month.

What We're Looking For:

• 1+ years of experience in influencer marketing, digital media sales, or creator partnerships

  - preferably from a talent agency, influencer network, or branded content firm.
• Strong understanding of how influencer marketing/ Talent Management works - from

  creator selection to pricing, deliverables, and performance metrics.

• Exceptional communication, negotiation, and presentation skills - you can sell a story, not just numbers.
• Strategic thinking with an ability to map brand needs to creator capabilities and content styles.
• Proactive, ownership-driven mindset - comfortable working in a fast-paced, target-oriented environment.

Bonus Points:

• Prior experience representing creators or working in a talent-led business model.
• A strong network within digital agencies, brand teams, and media planners.
• Working knowledge of creator platforms like Instagram, YouTube.
• Proven record of revenue generation through creator-brand deals.