Business Development Manager (BDM)

Role Purpose

The Business Development Manager is a field-focused marketing and sales professional responsible for directly engaging with schools, institutions, communities, and students to generate leads and convert enrollments. , the Business Development Manager ensures daily outreach and sales activities are executed effectively to meet targets.

Key Responsibilities

1. Target Execution & Accountability

• Achieve individual daily, weekly, and monthly targets as set by the Team Head in alignment with your goals.
• Collaborate with the team to ensure overall target achievement.
• Maintain a consistent presence in the field to meet outreach and conversion goals.

2. School & Institutional Outreach (B2B)

• Visit schools, colleges, and educational institutions to present programs and secure participation in outreach events.
• Assist in organizing seminars, career guidance workshops, and promotional activities within institutions.

3. Direct Student & Parent Engagement (B2C)

• Conduct one-on-one or small-group presentations to students and parents.
• Collect and follow up on leads from events, referrals, and inquiries.
• Support in converting prospective leads into enrollments through persuasive communication.

4. Marketing Campaign Implementation

• Execute assigned marketing campaigns (roadshows, exhibitions, print, and social media promotions).
• Distribute promotional materials in target locations to ensure brand visibility.

5. Reporting & Coordination

• Submit daily activity updates (school visits, leads generated, conversions achieved) to the Team Head.
• Provide feedback from the field to improve campaign effectiveness.

Performance Metrics (KPIs)

• Leads Generated – Number of quality leads from field activities.
• Conversion Rate – % of leads converted into enrollments.
• Target Achievement – Monthly and quarterly target completion.
• Institution Visits – Number of school/college visits per week.

Skills & Competencies

• Strong interpersonal and communication skills.
• Field sales and marketing experience preferred.
• Ability to work independently and in a team.
• Energetic, persuasive, and goal-driven.
• Willingness to travel extensively.

Qualifications

• Any Bachelor’s degree .
• 0–3 years of experience in sales, marketing, or business development.
• Fluency in local language and English.

Career Ladder

• Business Development Manager → Business Head → Regional Head

Compensation & Incentives

• Fixed Salary – Based on experience.
• Performance Incentives – For individual conversions and outreach achievements.
• Special Bonuses – For surpassing monthly targets or securing high-value institutional deals.

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Language:

• English (Preferred)

Work Location: In person