Business Development Manager

Job Title: Business Development Manager (Demand & Lead Generation)

Location: Work from office at your location /Hybrid

Job Type: Full-Time

Experience: 3-7 Years

Industry: Information Technology / IT Services / Software Solutions

Reporting To:

Job Overview:

Business Development Manager (BDM)

demand generation and lead generation

or software development industry. The ideal candidate will be responsible for creating and

executing multi-channel strategies to generate qualified leads, build the sales pipeline, and

contribute to revenue growth.

Key Responsibilities:

Lead Generation & Demand Creation:

• Develop and execute B2B lead generation strategies using outbound methods.
• Generate high-quality leads via channels like email marketing, LinkedIn

outreach, SEO, PPC, webinars, events, and cold calling.

• Create and manage campaigns to generate awareness and interest in the

company's IT solutions.

• Make new strategies and approach to generate more and more leads

Sales Funnel Management:

• Nurture leads through the funnel using automation tools and personalized

engagement.

• Qualify leads and coordinate with the sales team for further engagement.
• Maintain CRM systems with updated lead and opportunity information.

Market Research & Strategy Planning:

• Identify potential markets, verticals, and target customer segments.
• Monitor industry trends, competitor activity, and market dynamics to refine

targeting strategies.

• Collaborate with marketing and technical teams to align messaging and

positioning.

Partnership & Networking:

• Build relationships with key decision-makers (C-level, IT heads, and

procurement teams).

• Attend industry events, webinars, and trade shows to represent the company.

Performance Tracking & Reporting:

• Analyze campaign performance and adjust strategies based on data insights.
• Provide weekly/monthly reports on lead gen performance, pipeline health, and

Required Skills & Qualifications:

• Proven experience (37 years) in business development, demand generation, or B2B

lead generation in the IT .

• Strong understanding of sales & marketing funnels, digital marketing tools, and CRM

platforms (e.g., HubSpot, Salesforce).

• Excellent communication, presentation, and interpersonal skills.

• Proactive, self-motivated, and able to work independently.

• Analytical mindset with the ability to interpret data and trends.

Preferred:

• Experience targeting global markets (US, UK, Europe, Middle East).

• Knowledge of IT tools

Compensation:

• Competitive salary with performance-based incentives/b