Business Development Executive

About TeraStay

technology, digital marketing, revenue management, and operational support

Key Responsibilities

1. Lead Research & Target Profiling

• Conduct deep research on standalone hotels, resorts, homestays, and villas across India.

• Analyze property scale, pricing, digital presence, revenue indicators, OTA dependency, and online reputation.

• Profile the right decision-makers (owners, directors, GMs) using digital tools, social platforms, and industry databases.

• Build high-quality lead lists based on geography, property size, and business potential.

2. Outreach & Communication

• Initiate communication via phone, email, WhatsApp, or LinkedIn.

• Conduct high-impact discovery calls to understand property pain points in marketing, revenue, and operations.

• Explain TeraStay s tech-enabled growth model in a structured, consultative manner.

• Set up and coordinate virtual meetings with the leadership team.

3. Virtual Meetings & Proposal Coordination

• Join online meetings (Zoom/Google Meet) to present our offering and gather additional requirements.

• Help in customizing proposals based on property size, challenges, and growth potential.

• Ensure timely follow-ups and maintain warm engagement until closure.

4. Lead Nurturing & Content Support

• Manage ongoing nurture cycles through:

  • Email marketing

  • WhatsApp drip messages

  • Sharing case studies, reports, and success stories

  • Coordinating content pieces with the marketing team

• Track lead responses and adjust communication for maximum engagement.

5. CRM & Reporting

• Update lead status, communication logs, and follow-up schedules in CRM/lead tracker.

• Provide weekly reports on pipeline, conversions, challenges, and insights.

• Share market intelligence to support strategy refinement.

Business Development Executive (BDE)

• Understanding standalone property challenges.
• Profiling target audiences (owners, GMs, decision-makers),
• Conducting structured lead research
• Initiating outreach, scheduling and conducting

  virtual meetings

Nurturing leads through content, email marketing, and proposal communication.

• Bachelor s degree in Business, Marketing, Hospitality, or related fields.
• 2 3 years experience in business development, inside sales, research, or digital marketing roles.
• Experience in hospitality, SaaS, or marketing agencies is an added advantage

Certification in Digital Marketing or experience in handling ERP/CRM or sales system implmentation is a plus.

• Quality of lead research and accuracy of target profiling.
• Number of qualified virtual meetings booked.
• Conversion rate from outreach meeting proposal partnership.
• Effectiveness of nurture communication and follow-up discipline.
• Contribution to TeraStay s expansion across new states.

• Competitive salary + strong incentives for partnership closures.

• Opportunity to be part of a fast-scaling hospitality-tech brand.

• Work closely with founders and senior leadership.

• Training in digital marketing, revenue management, and hospitality technology.

• Clear growth path toward Senior BDE / Business Development Manager roles.