Business Development Executive

Role & responsibilities

• Promotion of business, service, products, and brand at customer end.
• Identifying new customers.
• Generate business from sectors such as Automotive, Construction, power plants, textile, food processing, etc.
• Meet monthly, quarterly, and annual volume/value targets.
• Promote and sell industrial-grade lubricants (hydraulic oils, gear oils, compressor oils, etc.)
• Conduct lube surveys, site audits, and application assessments.
• Recommend proper lubricants based on machine type, temperature, load, and operating environment.
• Provide Total Lubrication Management (TLM) solutions to customers.
• Monitor and optimize lubricant consumption, reduce wear & tear, and extend oil drain intervals.
• Compiling lists describing our organizations offerings.
• Technical issue resolution of customers by understanding actual requirements of customers.
• Customer visits as per customer techno commercial requirement.
• Suggestions of the cost-effective product to customer along with help in formulating the product.
• Building brand awareness and positioning.
• Evaluating and maintaining marketing strategy.
• Researching demand for the organization’s products and services.
• Evaluating competition market.
• Making presentation of all Individual Products presentation.
• Attending customer complain and meeting them for sales support and introduction for company products
• Day to day sales planning and execution, focusing on effective coverage and reach within the allocated region.
• Ensure the weekly and monthly targets are accomplished
• Build and maintain strong relationships with key clients, understand their needs, and ensure high levels of customer engagement.
• Monitor industry trends, market demands, and competitor activities to identify opportunities for growth and innovation.
• Establish and nurture cross selling opportunities with other businesses and stakeholders.
• Conduct regular product training and orientation sessions for the aftermarket sales team
• Manage the financial performance of the product lines, including revenue generation and profitability analysis.

Knowledge should in all types of Lubricants.

Automotive Lubricants

Industrial Lubricants

Key Technical Knowledge:

• Lubricant applications in heavy machinery and industrial equipment

• Viscosity grades, ISO/AGMA specifications, oil analysis parameters (TAN, TBN, viscosity index)

• Basics of tribology (friction, wear, lubrication)

• Knowledge of OEM specifications and approvals

Key Skills & Competencies:

• Strong B2B industrial sales skills

• Technical presentation and problem-solving ability

• Knowledge of industrial equipment and lubrication needs

• Communication and negotiation skills

• CRM & Excel proficiency

• Self-driven, target-oriented, and technically sound

Preferred candidate profile