Business Development Executive (BDE)

As a Business Development Executive at TFarms, a pioneering agritech company in Bhubaneswar, your role is crucial in supporting strategic efforts in the spices and masala segment. Your responsibilities include conducting detailed market research, identifying trends and opportunities, developing go-to-market strategies, analyzing brand performance, and collaborating with cross-functional teams. To excel in this role, you should hold a Masters degree in Business Administration or Marketing, have 12 years of experience in the spices industry, possess proficiency in data analysis tools, understand product positioning and marketing strategies, and demonstrate strong communication skills. Key Responsibilities: - Conduct detailed market research and analysis for spices and masala products. - Identify current trends, consumer behavior, and opportunities in the condiments/spices category. - Develop and execute strategies for product launches and market expansion. - Analyze and benchmark existing brand performance and competitor strategies. - Design and execute marketing feedback collection initiatives to evaluate existing brand perception. - Collaborate with product development, sales, and marketing teams to inform strategic decisions. Qualifications: - Masters degree in Business Administration, Marketing, or related field. - 12 years of experience in the spices, condiments, or food sector, preferably in market analysis or marketing research roles. - Proficiency in data collection, analysis, and market research tools. - Understanding of product positioning, branding, and marketing strategy in the spices category. - Strong written and verbal communication skills. - Ability to interpret consumer feedback and transform it into actionable insights. TFarms is dedicated to empowering farmers and transforming the agricultural landscape through innovative technology and sustainable practices. Join us in our mission to drive growth and prosperity in Odisha's farming community.,