Business Development Executive (BDE)

Job Title: Business Development Executive – Book & Educational Product Sales

Department: Sales & Marketing

Location: [Multiple location / travel required]

Coimbatore, Trichy, Thanjavur,Salem, Nammakal, Karur, Erode, Tripur, Karaikal, Kallakurichi,

Madurai, Villupuram, Cuddalore, Pudukkottai, Vellore, Hosur, Kanniyakumari, Tirunelveli, Oaty, Virudhunagar

Reports To: Business Development Manager

Job Summary:

We are looking for a proactive and enthusiastic Business Development Executive to promote and sell books and educational allied products (e.g., learning kits, digital tools, teaching aids) to schools, academic institutions, and retail partners. The role demands strong communication skills, the ability to build lasting client relationships, and a focus on achieving sales targets in a fast-paced educational market.

Key Responsibilities:Sales and Client Outreach:

• Identify prospective clients such as schools, bookstores, tuition centers, and educational distributors.
• Visit institutions regularly to promote and sell academic books and allied products.
• Present and demonstrate products to decision-makers (principals, coordinators, teachers).

Relationship Management:

• Develop strong, trust-based relationships with school/institution stakeholders.
• Maintain regular follow-ups for orders, payments, and feedback.

Market Development:

• Gather information on market trends, competitor offerings, and customer preferences.
• Participate in school events, book fairs, exhibitions, and product launches.

Sales Support & Reporting:

• Maintain daily activity and sales reports.
• Support order processing and ensure timely delivery coordination with internal teams.
• Provide basic product training and usage support to clients.

Qualifications:

• Graduate in any discipline (preferably in Business, Marketing, or Education).
• 1–3 years of experience in sales, preferably in publishing, EdTech, or education-related products.

Key Skills:

• Good communication and presentation skills.
• Ability to build rapport and handle objections.
• Self-motivated and target-driven.
• Basic knowledge of school systems and curricula (CBSE, ICSE, State Board).
• Proficient in MS Office and basic CRM tools.

Additional Requirements:

• Willingness to travel within assigned territory.
• Knowledge of local language(s) in addition to English.

Performance Indicators:

• Number of new client visits per month.
• Conversion rate of leads to orders.
• Sales revenue achieved against targets.
• Client satisfaction and repeat business.

Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹20,000.00 per month

Benefits:

• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus
• Yearly bonus

Work Location: In person