Business Development and Sales Manager

About ECMAS Group

The ECMAS Group is a leading Indian manufacturer of Construction Chemicals, Unsaturated

Polyester Resins, and Speciality Chemicals, serving the infrastructure, industrial,

commercial, and residential construction sectors.

Founded in 1983 and headquartered in Hyderabad, ECMAS has earned the trust of the

construction industry through its focus on innovation, quality, and customer-centricity.

ECMAS operates three advanced manufacturing facilities (two in South India and one in

North India), supported by over 300 qualified professionals.

Our broad product portfolio covers:

• Waterproofing Systems Acrylic, Polyurethane, Polyurea, HDPE, SBS, PVC & TPO

membranes, and crystalline solutions

• Breathable & Waterproofing Plasters (WBD Technology)
• Concrete Admixtures
• Repairs & Retrofitting Solutions (FRCM Systems)
• Polyurethane Injection Systems
• Protective Coatings & Joint Solutions
• Grouts, Flooring, and Sealant Systems

ECMAS is an ISO 9001-certified organisation with technical collaborations with reputed

European and American partners. Our R&D focuses on sustainable, high-performance

construction materials that enhance durability and long-term performance.

Website: www.ecmas.com

Headquarters: Hyderabad, India

Industry: Construction Chemicals, Concrete Admixtures, Specialty Chemicals

Company Type: Private Limited

Founded: 1983

Role & responsibilities

ORGANISATION NAME : ECMAS Construction Chemicals Pvt. Ltd.

POSITION : Area Sales Manager Sales & Business Development

Location: Regional Headquarters (with extensive travel within the assigned territory)

JOB DESCRIPTION / RESPONSIBILITIES

This position will be responsible for driving sales and business development activities in the

assigned region.

The role entails developing regional business, managing key accounts, and achieving sales and

collection targets through direct customer engagement, project pursuit, and channel

development. The incumbent will also play a key role in implementing the company’s business

strategy and ensuring market growth.

1. Sales Planning & Business Development

• Execute the regional sales and business development plan in alignment with national

targets and objectives.

• Identify and develop business opportunities across infrastructure, industrial,

institutional, commercial, and residential segments.

• Generate and manage project pipelines, ensuring timely follow-ups and order

conversions.

• Develop business through Consultants, PMCs, Contractors, Developers, Ready-mix

concrete producers, and government departments.

• Achieve sales and collection targets as per approved budgets.

2. Key Account & Channel Management

• Build and nurture strong relationships with key developers/ clients, consultants, and

ready-mix concrete producers in the assigned territory.

• Ensure product specifications and vendor registrations with major clients and govt.

departments.

• Initiate admixture trials and product sampling/ mock-ups with key clients and

coordinate with the technical service team to execute the same.

• Manage and expand distribution networks, ensure channel partner performance and

alignment with company policies.

• Support and coordinate with applicators and channel partners for project execution.

3. Market Intelligence & Customer Support

• Track competition activities to identify emerging trends and new business

opportunities.

• Ensure prompt resolution of customer complaints in coordination with the technical

and QA teams.

• Provide feedback on product performance, pricing, and customer requirements to the

National Manager.

• Ensure product demonstrations, site trials, and technical presentations for key

customers.

4. Sales Process, Reporting & Collections

• Sales Targets: Plan and execute monthly and quarterly sales activities to achieve

assigned sales and product mix targets.

• Maintain and update CRM records — leads, opportunities, quotations, and order

closures.

• Credit Control - Monitor outstanding payments, follow up for collections, and maintain

DSO within target limits.

• Prepare and submit periodic MIS reports on sales, forecasts, and customer activity.

5. Teamwork & Cross-Functional Collaboration

• Work closely with Technical Services, SCM, and Accounts teams for order execution

and customer satisfaction.

• Coordinate with the Technical teams for product establishment, trials, approvals and

specification initiatives.

• Support marketing campaigns, exhibitions, and promotional events within the

assigned region.

6. Compliance & Ethical Conduct

• Ensure adherence to company policies, pricing structures, and credit guidelines.
• Maintain ethical conduct, transparency, and integrity in all business dealings.
• Follow EHS (Environment, Health, and Safety) standards during site visits and field

operations.

Work Experience:

• 4-7 years of experience in Project Sales / Business Development in Construction

Chemicals, Concrete Admixtures, or related Building Materials industry.

• Proven experience in dealing with consultants, PMCs, contractors, applicators, and

government/institutional clients.

Nature of Experience:

• Should have worked in project-based sales and technical sales roles.
• Experience in both direct and channel-based business preferred.
• Capable of managing regional business independently and achieving defined KPIs.

Specific Skills / Personal Attributes:

• Strong communication, presentation, and negotiation skills.
• Self-motivated, result-oriented, and capable of handling multiple priorities.
• Good analytical and interpersonal abilities.
• Customer-centric approach with strong follow-up and execution discipline.
• Proficiency in CRM, MS Office, and report preparation.

CAREERS AT ECMAS

ECMAS provides a dynamic work environment with opportunities for professional growth,

learning, and recognition. With over 300 high-energy professionals, we encourage knowledge

sharing, innovation, and collaboration across functions.

We recognise and reward performance that contributes to customer satisfaction and business

growth.

Come, grow with ECMAS and be part of our journey to redefine Construction and Concrete

Chemistry in India!

Preferred candidate profile

DESIRED CANDIDATE PROFILE

Educational Qualifications:

• Diploma / B.Tech in Civil or Chemical Engineering (preferred) or B.Sc. (Physics /

Chemistry / Maths).

• MBA in Marketing or Business Management will be an added advantage.