BTL & Trade Marketing – Sales & BD Manager (Agency)

Job Title: BTL & Trade Marketing – Sales & BD Manager (Agency)

Location: Vasant Kunj, New Delhi

Job Type: Full-time

Experience: 3–5 years (can be modified based on requirement)

Job Summary:

BTL & Trade Marketing – Sales Manager

Key Responsibilities:

BTL Execution:

• Plan and execute BTL activities like mall activations, in-store promotions, roadshows, RWA activities, Corporate Promotions, sampling campaigns, and product demonstrations.
• Coordinate with creative and production teams to deliver engaging and timely brand experiences.
• Managing and introducing new vendors.
• Managing P&L of the function.
• Manage on-ground promoters/brand ambassadors and ensure quality control.

Trade Marketing:

• Develop and implement trade promotion strategies at retail points (GT/MT/Channel Partners).
• Managing and introducing new vendors.
• Managing P&L of the function.
• Design and deploy POSM (Point of Sale Materials), merchandising elements, and in-shop branding.
• Liaise with channel sales teams and distributors for trade schemes and visibility campaigns.

Client Servicing & Sales:

• Act as the bridge between client marketing teams and internal execution teams.
• Participate in pitches, build presentations, and convert client briefs into activation plans.
• Maintain and grow client relationships to ensure repeat business and upselling.
• Making pitches and concepts to get new clients on board.

Vendor and Budget Management:

• Handle vendor empanelment and manage third-party partners for fabrication, logistics, and manpower.
• Prepare cost estimates, budgets, and ensure campaigns are delivered within timelines and cost.

Reporting & Analysis:

• Monitor campaign performance and provide daily/weekly MIS reports.
• Analyze campaign results, gather market feedback, and suggest improvements.

Key Requirements:

• Bachelor’s degree in marketing, Business, or related field.
• 3–7 years of experience in BTL/Trade Marketing in an agency.
• Strong understanding of retail dynamics and consumer activation.
• Excellent communication, negotiation, and project management skills.
• Willingness to travel and be on-ground during campaigns.

Preferred Skills:

• Proficiency in MS Excel, PowerPoint, and project management tools.
• Exposure to FMCG, Consumer Durables, or Telecom categories.
• Ability to multitask and manage multiple projects under tight deadlines.

Reporting To:

Director

Salary:

As per industry standards + incentives based on performance