Branding & Social Media Manager (Remote)

Key Responsibilities

Brand Building & Communication

• Maintain and evolve Upila’s brand identity across all organic channels.

• Translate Upila’s success stories, case studies, culture, and expertise into powerful brand content.

• Support employer branding through hiring posts, culture stories, and internal communication assets.

Social Media Management (Organic Only)

• Develop and execute monthly content calendars for LinkedIn, Instagram, and YouTube.

• Create or coordinate high-quality content: reels, posts, carousels, thought leadership pieces.

• Manage posting schedules, engagement, DMs, and audience interactions.

• Monitor social trends and adapt content formats that align with Upila’s brand.

Content Creation & Storytelling

• Write compelling content for:

• Social media

• Blogs

• Case studies

• Website pages

• Newsletters

• Work closely with internal teams to extract insights, achievements, and updates for content.

Internal Marketing

• Showcase client wins, milestones, new partnerships, and Upila achievements.

• Build BD-support content (pitch decks, intro slides, success story snippets).

• Collaborate with HR on employer branding content and internal culture messaging.

Content Production: Video, Script & Creative Direction

• Create short-form and long-form videos for social media (reels, explainers, expert clips, brand stories).

• Develop scripts, storyboards, and narrative flow for videos featuring team members or client success stories.

• Coordinate with remote team members to capture raw footage and guide them on recording standards

• Work with video editors to ensure brand-quality output.

Presentation & Communication Skills

• Build high-quality presentations, decks, and internal/external communication assets.

• Translate complex information into clear, visually appealing slides (case studies, pitch decks, brand updates).

• Confidently present content ideas, social media plans, and brand strategies to leadership.

Website & SEO Support

• Plan and coordinate website updates, including new pages, blogs, and content refreshes.

• Ensure brand voice and messaging consistency across all website assets.

Required Skills & Experience

• 2–5 years experience in social media, content marketing, brand communication, or MarCom.

• Strong copywriting and storytelling ability.

• Ability to plan, create, and publish content independently.

• Good understanding of social media formats, reels, and engagement tactics.

• Basic design understanding (Canva/Figma) preferred.

• Excellent communication and coordination skills.

• Experience in marketing agencies is a plus.