Brand Strategist

Company Description

The Grey Metaphor is a strategic branding and performance marketing agency based in Ahmedabad. We partner with ambitious brands to craft compelling identities and execute data-driven campaigns that drive growth and engagement. We specialize in outdoor, print, and digital marketing to spread your message where it matters most. Our goal is to work closely with our clients to achieve maximum brand impact and audience engagement.

Role Description

This is a full-time, on-site role for a Account Lead located in Ahmedabad. The Account Lead will be responsible for developing, implementing, and managing brand strategies that align with our clients' goals. Daily tasks include conducting market research, analyzing brand performance, crafting compelling brand identities, and collaborating with creative teams to execute brand campaigns. The Account Lead will also monitor and report on the effectiveness of branding efforts.

Qualifications

• Brand Strategy, Brand Development, and Brand Management skills
• Strong understanding of Branding principles and practices
• Excellent Communication skills
• Ability to think creatively and strategically
• Experience in creating data-driven campaigns
• Bachelor's degree in Marketing, Business, Communications, or related field
• Experience in a branding or marketing agency is a plus
• Ability to work collaboratively with a diverse team
• Strong analytical and problem-solving skills