Brand Strategist

As a Brand Strategist, you will be responsible for developing and executing end-to-end brand strategies that align with business objectives, customer needs, and market dynamics. You will integrate experience-driven approaches to brand building to ensure consistency across customer touchpoints. Your role will involve developing visual frameworks, mood boards, and storytelling models to effectively communicate brand direction. Additionally, you will conduct in-depth research and competitor analysis to identify positioning opportunities and innovation pathways. Collaboration with design, marketing, product, and business teams will be crucial to implementing cohesive strategies. You will define key performance indicators, track outcomes, and continuously refine strategies to strengthen brand equity. Leveraging your industrial experience and creative thinking, you will lead innovation efforts to reimagine customer journeys and brand experiences. Qualifications and Skills: - Education: Masters or MBA in Brand Management, Business Strategy, or Experience Design from design + management institutes such as ISB, ISDI, or equivalent. - Professional Experience: Minimum 4-8 years of experience in brand strategy, experience design, or industrial branding with a proven track record of successful brand strategy development and execution. A strong portfolio showcasing visualization, storytelling, and innovation-led projects is required. - Core Skills: Brand management & positioning, experience & design thinking, visualization & storytelling, industrial & consumer insights, strategic problem-solving, excellent communication & presentation skills. (Note: The additional details of the company were not provided in the job description),