Brand Strategist

Fashion Marketing Strategist

You’ll work closely with the founder, design team, and creatives to shape how the world sees and feels the brand.

Responsibilities -

• Develop and own

  seasonal marketing calendars

  , product drop strategies, and campaign plans
• Build and implement

  brand storytelling frameworks

  across platforms — web, Instagram, e-comm, emails
• Lead content ideation for fashion campaigns, photoshoots, lookbooks, and video assets
• Align brand visuals and language with core identity — from social media posts to packaging copy
• Collaborate with designers and visual teams to

  turn creative vision into consumer-facing content

• Monitor industry trends, subcultures, and fashion moments to keep the brand relevant and ahead
• Strategize for both

  B2C campaigns

  and

  B2B brand store projects

What are we looking for -

• 3+ years of experience in fashion/lifestyle/creative brand marketing
• Proven ability to craft

  strong brand narratives

  and campaign strategies
• Understanding of

  fashion trends

  , subcultures, and design aesthetics
• Experience in building content calendars and handling drops, launches, or collabs
• Bonus: Has worked on a

  fashion or lifestyle brand

  , boutique agency, or editorial project
• Highly proactive, organized, and fluent in both visuals and words

We work out of our studio in Pune. This is an offline role, since you need to be on field.