Brand Strategist

As a Brand Strategist for a new FMCG brand, you will play a crucial role in defining the essence and positioning of the brand in the market. Collaborating directly with the founder, you will be responsible for establishing the brand's identity, narrative, messaging framework, and cultural relevance. Your role goes beyond generating ideas; it requires bringing clarity, structure, and direction to every phase of the brand's evolution. Your primary objectives will include crafting the core brand strategy encompassing positioning, personality, style, and narrative. You will delve into understanding the target audience through behavioral and cultural insights, contribute to naming, identity direction, and brand architecture, and translate the brand strategy into actionable guidelines for packaging, digital presence, and marketing initiatives. Additionally, you will be involved in shaping the early go-to-market strategies, brand launches, retail formats, and enhancing customer experiences to ensure consistency and clarity across all touchpoints. To excel in this role, you should possess a minimum of 5-7 years of experience in brand development within freelance, agency, or consulting settings. A profound understanding of Indian consumer behavior and market trends is essential. Previous experience in working with FMCG, D2C, or lifestyle brands is preferred. You should demonstrate a strong grasp of go-to-market strategies, particularly with early-stage or challenger brands, and be capable of taking ownership of end-to-end brand development with minimal supervision. Your storytelling abilities, collaborative nature, and commitment to clarity will be instrumental in your success. A keen visual sensibility to collaborate effectively with designers and packaging teams is also desired.,