Brand Strategist - Brand Creation/Positioning

Brand Strategist – Brand Creation / Positioning (Freelance / Contract)

We’re looking for a Brand Strategist to help shape a new FMCG brand from the ground up. You’ll work directly with the founder to define what the brand stands for, who it’s for, and how it should be positioned in the market.

This includes shaping the brand’s narrative, guiding its identity, crafting the messaging framework, and developing its personality and cultural relevance. We’re not just looking for ideas, we’re looking for someone who can bring clarity, structure, and direction to every stage of the brand’s development.

Objectives of this Role:

• Develop the core brand strategy: positioning, personality, style, and brand narrative
• Identify and articulate the target audience through behavioral and cultural insight
• Contribute to naming, identity direction, and brand architecture
• Translate brand strategy into actionable guidelines across packaging, digital, and marketing
• Shape early go-to-market thinking; including brand launches, retail formats, and customer experience
• Ensure consistency and clarity across all touchpoints, from internal decks to consumer-facing assets

Required Skills and Qualifications:

• 5–7 years of experience in brand development (freelance, agency, or consulting)
• Deep understanding of Indian consumer behavior and market sensibilities
• Experience working with FMCG, D2C, or lifestyle brands
• Strong grasp of go-to-market strategy, ideally having worked on at least one early-stage or challenger brand
• Able to take ownership of end-to-end brand development with minimal hand-holding
• Sharp storytelling skills, strong collaboration instincts, and a bias for clarity
• Visual sensibility; able to work alongside designers and packaging teams effectively