Name: Jobpe
Address: T-Hub, Plot No 1/C, Sy No 83/1, Raidurgam panmaktha, Knowledge City Rd, Hyderabad, Telangana, 500081, IN
Telephone: +91-83339-09630
Price range: Free

Brand Strategist Terra FoodSmith

6.0 - 10.0 years

0 Lacs

kolkata, west bengal

On-site

As a Brand Strategist for a new FMCG brand, you will play a crucial role in defining the essence and positioning of the brand in the market. Collaborating directly with the founder, you will be responsible for establishing the brand's identity, narrative, messaging framework, and cultural relevance. Your role goes beyond generating ideas; it requires bringing clarity, structure, and direction to every phase of the brand's evolution. Your primary objectives will include crafting the core brand strategy encompassing positioning, personality, style, and narrative. You will delve into understanding the target audience through behavioral and cultural insights, contribute to naming, identity direction, and brand architecture, and translate the brand strategy into actionable guidelines for packaging, digital presence, and marketing initiatives. Additionally, you will be involved in shaping the early go-to-market strategies, brand launches, retail formats, and enhancing customer experiences to ensure consistency and clarity across all touchpoints. To excel in this role, you should possess a minimum of 5-7 years of experience in brand development within freelance, agency, or consulting settings. A profound understanding of Indian consumer behavior and market trends is essential. Previous experience in working with FMCG, D2C, or lifestyle brands is preferred. You should demonstrate a strong grasp of go-to-market strategies, particularly with early-stage or challenger brands, and be capable of taking ownership of end-to-end brand development with minimal supervision. Your storytelling abilities, collaborative nature, and commitment to clarity will be instrumental in your success. A keen visual sensibility to collaborate effectively with designers and packaging teams is also desired.,

Posted 1 day ago

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Sales Manager - Event/Concert Mirchi

3.0 - 7.0 years

0 Lacs

noida, uttar pradesh

On-site

An enabler for revenue teams to sell intellectual properties (IPs) to brands and position the IP products" unique selling points (USPs) and target groups to achieve their marketing objectives. The client servicing manager's responsibilities include identifying the right brands for the specific IP product category and creating pitch lists. They need to identify the interest statements and integrations of the brands with the product, approach revenue teams, and align pitches to the brands. Additionally, they should liaise with the revenue team to schedule client meetings and brewery visits for product integrations. Collaboration with relevant departments is essential to better address client needs. Providing regular pitch updates to higher management is also a crucial task. Moreover, they need to liaise with the execution team for flawless execution of client deliverables and create post-evaluation decks and PODs for billing purposes. Helping the revenue and finance teams with the final booking of business is part of their role. Liaising with the respective product head to create IPs according to market sensibilities and demands is another key responsibility. Externally, the client servicing manager is expected to prepare for client meetings with updated decks and audio-visuals (AVs). They should pitch and close deals for their respective products and focus on target achievement through focused selling and execution. It is important to align with closed clients for complete servicing of the deliverables on the respective products. Gathering feedback from clients for their respective IPs is necessary. Additionally, upselling company products where possible is encouraged. The client servicing manager should also be able to identify new business opportunities through client referrals and coordinate with the revenue team.,

Posted 2 weeks ago

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