Brand Strategist

Job Description

Job Summary: We are seeking a dynamic Marketing, Communication & Brand Manager to lead our brand positioning, marketing strategies, and corporate communications. This role involves driving brand awareness, managing marketing campaigns, overseeing public relations efforts, and ensuring consistent brand messaging across all platforms. Key Responsibilities: • Develop and execute 360-degree marketing strategies to enhance brand visibility and market penetration. • Plan and manage integrated marketing campaigns across digital, paid, print, and traditional media. • Monitor market trends, competitor activities, and consumer behaviour to adjust strategies accordingly. • Collaborate with the sales team to drive lead generation and revenue growth. • Maintain a consistent brand identity across all touchpoints, ensuring alignment with brand guidelines. • Oversee the creation of brand assets, including logos, taglines, and visual elements. • Lead and coordinate brand photoshoots, including conceptualizing themes, overseeing styling, selecting talent, and ensuring visual consistency with brand identity. • Work closely with designers and content creators to develop engaging marketing materials. • Conduct brand audits and measure brand perception to improve positioning. • Develop and manage the corporate communication strategy, including press releases, media relations, and crisis communication. • Build and oversee strong relationships with media, influencers, public relations and industry stakeholders. • Oversee internal communications to ensure employees align with brand messaging and values. • Lead storytelling initiatives to create compelling brand narratives.