Brand Strategist

My Coffee Co.

Location: Gurugram

craft everyday moments people look forward to.

The Role:

Brand Strategist

Basically, if you think in taglines, dream in brand pyramids, and emotionally connect with packaging fonts — you’re hired (okay, not yet… but close).

Your Mission (should you choose to accept it):

·      Develop brand strategies that don’t sound like they were stolen from a marketing textbook.

·      Find the sweet spot between "What people want" and "What we brew."

·      Collaborate with design, operations, and marketing like a well-pulled espresso shot — smooth, strong, and fast.

·      You’ll define how brand talks to the world — from witty Instagram captions to clean menu copy, from scroll-stopping standees to website content that actually converts. If it’s customer-facing, your words will lead the conversation. Translate customer insights into killer campaigns.

·      Be the protector of brand voice. If someone tries Comic Sans in a pitch deck — you roar.

Skills We’d Love You to Bring:

Brand Architecture & Positioning

·      Experience in crafting brand tone, voice, identity, and persona

·      Ability to translate customer insights into brand strategy

Content Strategy & Copywriting

·      Strong command of writing for multiple touchpoints: social media, website, packaging, menu, ads, internal branding

·      Ability to write in varied tones (quirky, heartfelt, minimal, premium)

Marketing & Communication Tools

Canva, Adobe Creative Suite

Meta Business Suite

Social Media Strategy

·      Understanding of platform-specific content (Instagram, Facebook, LinkedIn, Threads, Twitter, Google Business)

·      Experience working with social calendars, trends, influencer briefs

Campaign & Messaging Strategy

·      Experience creating messaging frameworks, value propositions, and campaign themes

·      Ability to guide designers and marketers to ensure brand consistency

Basic Analytics Awareness

Google Analytics, Meta Insights

·      Understand how to A/B test messaging and measure engagement

Perks (Beyond Coffee):

·      Unlimited caffeine and unlimited creative freedom

·      Monthly brainstorming brunches (yes, that’s a thing here)

·      You get to say “I made that brand cool” in 2 years

·      A team that values smart ideas, big energy, and even bigger ambition