Brand Strategist Intern

About Koncepts Lab:

Koncepts Lab is an innovative IT, media, and consulting company focused on driving digital transformation and building exceptional brand experiences. Our work spans across software, marketing, media production, and customer engagement. We believe strong brands are built from the inside out — and we’re looking for fresh minds to join that journey.

Role Overview:

We are seeking a creative and analytical Brand Strategy Intern to join our branding and marketing team. This role offers the opportunity to understand and shape how brands are perceived, grow brand equity, and contribute to real strategic projects for internal and client-facing initiatives.

Key Responsibilities:

• Assist in developing brand strategies for clients and internal projects

• Conduct brand, competitor, and market research to support strategic recommendations

• Collaborate with design, content, and digital teams to ensure brand consistency across touchpoints

• Support in creating brand positioning, messaging frameworks, and audience personas

• Help prepare branding presentations, proposals, and campaign reports

• Analyze the effectiveness of branding efforts using qualitative and quantitative insights

• Monitor current trends in branding, design, and consumer behavior

Requirements

• Pursuing or completed a degree in Marketing, Branding, Communications, Business, or related field

• Strong research, communication, and storytelling skills

• Passion for branding, consumer psychology, and marketing trends

• Creative mindset with attention to detail

• Familiarity with branding tools and platforms (a plus, not mandatory)

• Ability to think both strategically and creatively

• Comfortable working in a fast-paced and collaborative environment

What You’ll Gain at Koncepts Lab:

• Exposure to real brand strategy and campaign development

• Hands-on experience with cross-functional marketing teams

• Training in brand thinking, positioning, and storytelling

• Certificate of internship and recommendation letter based on performance