Brand Specialist

Our Craft

Our vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our leading brand, supported by Highland Park and The Glenrothes in the fast-growing single malt category. Our portfolio is completed with Brugal premium rum from the Dominican Republic, and Wyoming Whiskey in the American Whiskey category. Edrington also has a strategic partnership with No.3 London Dry Gin.

Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive.

Our Blend of Benefits

• Competitive Salary
• Annual Bonus
• 25 days holiday + 4 Giving More Days (volunteer days)
• Attractive pension
• Flexible working
• Global wellbeing programme
• Location - Hyderabad/Bengaluru

Embrace Excellence

The Brand Specialist is responsible for driving The Macallan brand knowledge and confidence within the on and off trade across Hyderabad/Bengaluru. Your mission will be to segment the market and identify where The Macallan is present and activated and to drive brand engagement.

You will be the inspiring and passionate face of The Macallan brand in front of key trade accounts, responsible for influencing decision makers, as well as the education and engagement of staff. It is imperative that the Brand Specialist embodies the essence of the brand in both behaviour, luxury mindset, and delivery of key brand messages.

Make an Impact

Day-to-day you will be responsible for the following:

• Deliver bespoke education for The Macallan and build elevated brand confidence within priority trade accounts and local wholesalers, inspiring brand advocacy and ensuring front of mind presence
• Regular updates to local marketing and commercial teams on The Macallan performance in the On and Off trades
• Build relationships and the trust of key decision makers (e.g., beverage directors, buyers, and leading bar staff)
• Create and demonstrate The Macallan serves and rituals to priority On Trade accounts
• Work with The Macallan marketing team to implement a range of marketing activations and communications that are in line with brand DNA and objectives
• Collaborate with The Macallan Regional Education Manager and actively contribute as part of the global education, marketeer, and commercial network
• Identify key brand building initiatives for The Macallan in collaboration with local commercial teams

Your Talent and Skills

You will be a creative thinker with a commercial mindset, with previous experience working in either on-trade, brand ambassador roles and/or in luxury. A natural presenter, you will be able to influence, upsell and inspire conversations and you will be self-driven and highly organised. A passion for whisky, or the spirits industry, would be advantageous.

A Place For Everyone

We’re proud of our inclusive culture – where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success.

Get involved. From colleague networks like Balance, Pride and Kick-Start to inclusion allies and DE&I champions, we encourage our people to be curious, get involved and help us make change happen

Application Closing Date: 16th July 2025