Brand & Social Media Content Writer

About LightYears Health

At LightYears Health, we craft specialized nutrition products rooted in cutting-edge science for healthy, active ageing. We are building the future of preventive healthcare in India.

We see ageing not as a battle to fight, but as a journey to master. With nutrition products for your body’s evolving needs, LightYears Health helps you thrive at every age.

Our products target ageing’s core challenges – from muscle mass maintenance and joint health to osteoporosis and menopause – empowering you to remain active through the years. With LightYears, every year ahead is lighter, brighter, and full of possibility.

The LightYears R&D team includes PhDs from nationwide who have studied at prestigious institutions such as IIT Delhi and Jamia Hamdard University. LightYears was incubated at MIT Sloan (Massachusetts Institute of Technology).

Our Culture

• Question the status quo:

  we question the way things are done and encourage people to try new ways of doing things, as long as the risks are calculated.

• Transparency:

  We believe in an environment of complete, radical transparency. There are no wrong questions.

• Go-getter spirit:

  We’re dealing with big problems and competitors with deep pockets. You’re joining a team that solves difficult problems with creativity and hustle.

• Obsessed with finding and solving consumer pain points:

  As a team, we’re fixated on serving our consumers and keeping the consumer's needs before all else.

What Are Your Responsibilities?

• Brand Storytelling & Copywriting

  Craft compelling, witty, and impactful copy across websites, landing pages, ads, packaging, and email flows, always aligned with LightYears Health’s brand voice of science-backed trust and optimism.

• Performance & Optimization

  Develop copy for our performance marketing ads, including static ads and video campaigns.

• Social Media Content Creation

  Develop copy for scroll-stopping Instagram reels, static carousels, captions, and stories that educate, inspire, and drive engagement. Repurpose content for LinkedIn, Facebook, and other platforms with audience-specific tone. We have an in-house Dietician to fact-check and help with the scientific information. 😊

• Campaign Ideation & Execution

  Collaborate with other members of our marketing team and our brand strategist to brainstorm and execute seasonal campaigns, product launches, and performance ads that balance storytelling with conversions.

• Research & Insights

  Translate complex health and nutrition science into crisp, relatable, and consumer-friendly narratives. Stay ahead of social media trends, cultural moments, and competitor content to keep LightYears relevant and differentiated.

• Community Engagement

  Draft content that sparks conversations in comments, DMs, and community groups (e.g., joint health, menopause support), while strengthening trust and authority.

• Cross-Functional Collaboration

  Work closely with design, video, and performance marketing teams to ensure that every piece of content—static or motion—feels cohesive and high-impact.

What Qualifications Are We Looking For?

• Bachelor's degree preferably with a focus in English Literature and/or Marketing/Brand.
• 2-4 years of experience in copywriting or social media content writing, preferably for a consumer brand.

What Qualities Are We Looking For?

• Creative Thinking.

  You will be required to think of unconventional solutions for problems we have. We’re solving big, fuzzy problems and we’re looking for unconventional thinkers to help solve different parts of these problems.

• Hustler.

  We are a team of hustlers, and we are looking to grow the team with people who have a go-getter mentality for the goals they set.

• A Keen Learner.

  We’re looking for people who are willing to learn new hard and soft skills on the job. A new company offers many challenges and opportunities, and each presents you with a steep learning curve. We are looking for a candidate who embraces the learning process.

• Agility and Adaptability.

  As we launch in the market, our operations will be nimble and you will be required to adapt to changing consumer behavior, new market trends and pivoting product strategies.

How to Take This Forward?

If you are interested in applying for this position, email us your resume at talent@elevateconsumer.com. After reviewing all applications, we will contact selected candidates for an in-person interview.

• If you have any further questions, you can email us at talent@elevateconsumer.com.