Brand Marketing - Senior Manager

About Us:

About the team :

Key Responsibilities :

1

2. Build and strengthen brand positioning and architecture

3. Create multi-channel marketing campaigns to increase brand awareness and engagement

4. Leverage consumer insights to identify unmet needs and drive innovation

5. Manage media planning, campaign metrics, and performance optimization

6. Lead strategic partnerships and agency relationships

7. Drive innovation in content formats and emerging platforms

8. Leverage consumer insights, market trends, and data analysis to inform marketing decisions.

9. Manage media planning, campaign metrics, and performance optimization

11. Lead strategic partnerships and collaborations to amplify brand reach and impact

12. Develop and maintain relationships with internal stakeholders, agencies, and external partners

13. Conceptualize and execute high-impact communication campaigns across digital and offline channels.

Required Skills:

1. 4-5 years of experience in brand marketing, with experience in the consumer tech business is a plus.

2. 4-5 years as FMCG brand manager (not trade or sales) is a must.

3. Should have managed 20cr and above ATL brand campaigns.

4. Proven track record of building and managing brands.

5. Strong understanding of consumer insights and market trends

6. Excellent campaign planning and execution skills

7. Ability to manage agency relationships and internal creative teams

8. Strong analytical and problem-solving skills

Education: MBA is a must.

Why join us:

Compensation