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Brand Marketing - Senior Manager

Brand Marketing - Senior Manager

Paytm

4 - 5 years

10 - 15 Lacs

hyderabad bengaluru

Posted:1 week ago| Platform:

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Skills Required

market quality campaign planning brand marketing media planning consumer insights distribution sales brand management marketing brand campaigns marketing campaigns trade campaigns partnerships atl brand positioning consumer brand awareness

Work Mode

Work from Office

Job Type

Full Time

Job Description

The Team : The marketing team at Paytm is at the forefront of building the brands relationship with the consumer, both existing & potential. With the ambition to add value to the brand, the team focuses on engaging and driving effective marketing practices across various

Responsibilities :

1. Develop and execute annual marketing plans to drive business objectives

2. Build and strengthen brand positioning and architecture

3. Create multi-channel marketing campaigns to increase brand awareness and engagement

4. Leverage consumer insights to identify unmet needs and drive innovation

5. Manage media planning, campaign metrics, and performance optimization

6. Lead strategic partnerships and agency relationships

7. Drive innovation in content formats and emerging platforms

8. Leverage consumer insights, market trends, and data analysis to inform marketing decisions.

9. Manage media planning, campaign metrics, and performance optimization

11. Lead strategic partnerships and collaborations to amplify brand reach and impact

12. Develop and maintain relationships with internal stakeholders, agencies, and external partners

13. Conceptualize and execute high-impact communication campaigns across digital and offline channels.

Skills:

1. 4-5 years of experience in brand marketing, with experience in the consumer tech business is a plus.

2. 4-5 years as FMCG brand manager (not trade or sales) is a must.

3. Should have managed 20cr and above ATL brand campaigns.

4. Proven track record of building and managing brands.

5. Strong understanding of consumer insights and market trends

6. Excellent campaign planning and execution skills

7. Ability to manage agency relationships and internal creative teams

8. Strong analytical and problem-solving skills

Education: MBA is a must.

Why join us: A collaborative output-driven program that brings cohesiveness across businesses through technology Improve the average revenue per use by increasing the cross-sell opportunities A solid 360 feedback from your peer teams on your support of their goals Respect, that is earned, not demanded from your peers and manager.

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Brand Marketing - Senior Manager