Brand Marketing Manager

Brand

Responsibilities -

• Lead the development and execution of comprehensive

  branding & marketing strategies

  - on both offline & digital channels to ensure alignment on brand messaging, brand architecture, positioning & campaign execution.
• Build

  brand partnerships & collaborations

  with complimentary brands amplifying brand awareness via collaborative give-aways & merchandise, co-branded campaigns, brand pop-ups, in-store activations & thematic events etc
• Own the

  influencer outreach

  programme & extensively collaborate with relevant content creators Pan-India, leveraging their audience
• Create compelling

  social media campaign calendars

  that align with brand identity, values, and messaging - providing ongoing oversight for consistency across digital channels (meta, youtube, etc).
• Participate in relevant

  events & pop-ups

  and drive community-led hyperlocal campaigns in clubs, societies & retail hubs
• Define

  content strategy

  for new & existing products, including features, value proposition & positioning
• Lead offline

  Go-to-market communications & public relations

  for the brand
• Translate market trends & consumer insights into compelling brand narratives
• Coordinate with the design team to create and implement branding assets, including social media creatives, offline marketing collaterals, website banners, print materials and promotional items.
• Ensure consistent brand voice, aesthetic, and values across all touchpoints, platforms and products
• Serve as the primary point of contact for all branding & marketing-related matters for internal and external stakeholders.

Good To Have -

• 4–6 years in brand partnerships, influencer marketing, event or retail marketing
• Experience in brand marketing in both offline & digital channels
• Brand Marketing experience in fashion, D2C, or lifestyle brands

CTC

Location