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Brand Manager Sr. Brand Manager - Chennai Bangalore

10 - 15 years

15 - 20 Lacs

Chennai

Posted:4 days ago| Platform: Naukri logo

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Skills Required

digital marketing strategy branding brand communication corporate branding media media strategy roi sales retail brand management marketing brand campaigns story writing campaigns consumer durables positioning atl btl brand positioning brand communication skills

Work Mode

Work from Office

Job Type

Full Time

Job Description

Brand Manager Sr. Brand Manager - Chennai Bangalore : Position: Brand Manager / Senior Brand Manager Location: Chennai & Bangalore Department: Marketing Experience Required: 610 years Industry Preference: Real Estate, FMCG, Retail, Consumer Durables Role Summary: We are looking for a passionate and strategic Brand Manager to shape and drive the brand narrative for Casagrands premium residential portfolio. The role demands high ownership, creative excellence, and strong execution skills across all brand touchpoints. Key Responsibilities: Lead end-to-end brand campaigns for new project launches and corporate branding initiatives. Translate project briefs into compelling creative concepts; guide execution across Print, TV, Digital, Radio, OOH, and BTL. Establish unique brand positioning in new markets such as Bangalore, Hyderabad, and Dubai. Drive ATL & BTL media strategy in collaboration with internal teams and media partners. Work closely with internal creatives and external agencies to ensure impactful and timely campaign rollouts. Maintain consistent brand tonality, messaging, and identity across all platforms. Analyze campaign performance, extract insights, and optimize for better impact and ROI. Tailor region-specific communication strategies to local audiences and cultural nuances. Coordinate with Sales, Product, Digital, and Research teams for seamless campaign execution. Stay updated on market trends, competitive landscape, and emerging media opportunities. Key Skills & Competencies: Strong storytelling and brand communication abilities. Proven experience managing creative and media agencies. Deep consumer insight orientation with marketing strategy acumen. High aesthetic sensibility and creative judgment. Ability to multitask in a fast-paced environment with tight deadlines.

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Casagrand
Casagrand
www.casagrand.in

Real Estate Development

Chennai

500+ Employees

41 Jobs

    Key People

  • Mr. A. S. Vasan

    Founder & Managing Director

  • Mr. P. M. Sundaram

    Chief Financial Officer

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