Brand Manager

Role & responsibilities

Key Responsibilities:

• Brand Strategy & Positioning

• Develop and execute a comprehensive brand strategy that aligns with the company's vision, market positioning, and business goals.
  
• Define and communicate the brand identity, voice, and values across all internal and external touchpoints.
  
• Conduct market research and competitor analysis to identify brand opportunities and trends in the real estate industry.
  

• Marketing Campaigns

• Oversee the development and rollout of brand campaigns across traditional, digital, and social media channels.
  
• Ensure consistent brand messaging across marketing materials, signage, websites, social media, and real estate listings.
  

• Project & Property Branding

• Lead branding initiatives for new real estate projects, including naming, visual identity, and marketing collateral.
  
• Collaborate with design and development teams to ensure branded experiences across properties and customer touchpoints.
  

• Content & Creative Direction

• Supervise the creation of marketing content, videos, brochures, and other promotional materials.
  
• Work with creative teams or agencies to maintain a high standard of visual and verbal brand representation.
  

• Stakeholder Management

• Coordinate with internal teams (sales, property management, development) to ensure brand alignment.
  
• Manage external vendors, agencies, and consultants for brand-related projects.
  

• Performance Analysis & Reporting

• Monitor brand performance through KPIs such as brand awareness, engagement, perception, and ROI of campaigns.
  
• Provide regular reporting and insights to senior management with recommendations for improvement.
  

Qualifications:

• Bachelors degree in Marketing, Communications, Business, or a related field (Master’s preferred).
  
• 4–6+ years of brand management experience, ideally within the real estate, hospitality, or property development sector.
  
• Strong understanding of real estate market dynamics and customer behavior.
  
• Excellent communication, storytelling, and leadership skills.
  
• Proficiency in digital marketing, branding tools, and analytics platforms.
  
• Experience working with creative agencies and cross-functional teams.

Preferred candidate profile