Brand Manager & Social Media Strategist

We are an emerging medical aesthetics and IV infusion wellness brand revolutionizing the Indian health-tech and cosmetic dermatology space. With advanced European devices, cutting-edge formulations, and doctor-led wellness protocols, we are on a mission to build a trusted name that merges science, beauty, and lifestyle.

Brand Manager & Social Media Strategist

Brand Building & Positioning

• Lead 360-degree brand strategy, including identity development, narrative, visual storytelling, and tone of voice.
• Spearhead product and service launches, working closely with founders, creative, design, and medical teams.
• Develop unique positioning for both

  medical aesthetics devices

  and

  IV infusion protocols

  tailored to different audience cohorts (luxury wellness, dermatology clinics, preventive care, etc.).
• Work closely with dermatologists and clinical partners to build a credible, medically-backed wellness image.

Social Media Strategy & Content Leadership

• Own the entire social media strategy across Instagram, LinkedIn, and emerging wellness platforms.
• Ideate and execute monthly content calendars — from education-led reels and before/after case studies to influencer and UGC collaborations.
• Write impactful content (short-form + long-form) that aligns with the brand's tone — medical yet aspirational, clean yet high-conversion.
• Oversee shoots, visual content curation, and post-production in sync with medical aesthetics branding.

Go-to-Market Campaigns

• Design and execute launch campaigns — new IV drips, skin machines, or clinic collaborations.
• Collaborate with performance marketing teams to create conversion-friendly campaigns.
• Create digital toolkits for clinics, doctors, and partners to co-market the brand.

Influencer & KOL Partnerships

• Build authentic relationships with skinfluencers, fashion creators, wellness bloggers, and dermatologists.
• Lead barter + paid influencer campaigns with measurable KPIs.

Brand Monitoring & Analytics

• Monitor campaign performance, social insights, and community feedback.
• Track brand sentiment and optimize messaging and design based on data and trends.

• 3+ years of brand & digital strategy experience

  , preferably in skincare, fashion, dermatology, or wellness industries.
• Proven track record of

  launching brands/products from scratch

  and building strong digital identities.
• Strong aesthetic sensibility — able to guide designers and photographers with visual direction.
• Understanding of

  medical skincare, wellness protocols, and/or dermatology clinics

  is a huge plus.
• Exceptional storytelling, content creation, and social copywriting skills.
• Familiarity with Instagram trends, reels, AI-based content tools, analytics dashboards, and influencer marketing.
• A self-starter, multi-tasker, and someone who thrives in a

  startup culture

  .

• Previous experience working in

  health-tech, aesthetics, D2C wellness, or skincare startup

  .
• Relationships with micro and macro influencers in wellness/beauty space.
• Experience working with doctors, medical content, or regulated industries.

• Opportunity to build a

  premium aesthetics brand from ground zero

• Work with visionary founders and leading doctors in the wellness space
• Hands-on access to new-gen devices, biohacking trends, and IV innovations
• Flexible work environment and creative ownership
• Competitive salary + performance incentives

📧 To Apply:

Send your portfolio, resume, and 3 brand profiles you admire to: hello@sthetix.in

Include subject line: Application – Brand Manager & Social Media Strategist

Let’s build India’s most aspirational, science-forward wellness brand — together.