Brand Manager – School & Education Sector-Chennai

Job Title:

Location:

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Job Summary:

Brand Manager

Key Responsibilities:

• Develop and implement comprehensive

  brand strategies

  aligned with the organization’s goals in the education segment.
• Plan and execute

  marketing and branding campaigns

  (digital, print, and on-ground) to strengthen brand awareness.
• Work closely with school management, principals, and academic teams to align branding efforts with institutional objectives.
• Conduct

  market research

  and competitor analysis to identify brand opportunities and trends in the education sector.
• Manage

  brand communications

  , PR activities, events, and partnerships to enhance brand image.
• Collaborate with design, content, and digital teams for consistent brand messaging across all platforms.
• Monitor and report

  brand performance metrics

  , campaign ROI, and market insights.
• Lead

  creative campaigns

  for admissions, events, and school initiatives.
• Ensure

  brand consistency

  in all communication and marketing collateral.
• Manage relationships with external agencies, media partners, and vendors.

Key Skills & Competencies:

• Proven experience in

  education marketing or school branding

  (mandatory).
• Strong understanding of

  brand positioning, strategy, and communication

  .
• Excellent leadership, presentation, and stakeholder management skills.
• Proficiency in

  digital marketing, ATL/BTL campaigns, and social media management

  .
• Creative mindset with strong analytical and problem-solving abilities.
• Ability to handle multiple projects and meet deadlines in a fast-paced environment.

Qualifications:

• Bachelor’s / Master’s degree in

  Marketing, Business Administration, Communications

  , or a related field.
• Minimum

  8 years of relevant experience

  , preferably in

  school, education, or EdTech sector

  .