Job
Description
Position Overview: We are seeking a dynamic and strategic Brand Manager to lead the development and execution of marketing initiatives that drive brand awareness, engagement, and growth. The ideal candidate will have a deep understanding of brand positioning, consumer insights, and market trends to effectively manage the brand's image and performance across multiple channels. Roles and Responsibilities Manage brand life cycle and plan product and brand interventions towards achievement of desired goals Develop and implement brand strategies aligned with overall business goals to ensure consistent brand messaging across all touchpoints. Campaign Management: Plan, execute, and optimize 360-degree marketing campaigns (digital, print, events, etc.) to promote brand visibility and product launches. Social media management: Planning social media calendar 2-3 months ahead. Experience of coordination with Ad Agencies (Creative ability is a plus, but we need coordination as a mainstay) Market & Consumer Insights: Analyse consumer behaviour, market trends, and competitor activities to inform brand positioning and product strategies. Cross-functional Collaboration: Work closely with product, sales, design, digital, and communications teams to ensure cohesive branding across channels. Performance Tracking: Monitor brand performance metrics and KPIs and generate regular reports with actionable insights and recommendations. Budget Management: Manage the brand marketing budget efficiently to maximize ROI. Good knowledge of sourcing marketing collaterals (brochures, artifacts, printed deliverables etc Good knowledge and experience of Outdoor media planning and execution Exposure to overseas marketing activities (Property Fairs and Road Shows) Achievement of Market share of given brands Pricing strategy, achievement of revenue targets and risk mitigation for given brands Manage brand health and customer feedback Monitor brand spends and effectiveness. Develop and implement effective communication strategy to establish brand voice) Lead and guide a team of BM's and ABM's to achieve the established brand objectives Closely work with various departments across the organization including NPD, design, quality and MR to give and take feedback and deliver customer voice. Qualifications: Bachelors degree in marketing, Business, or a related field (MBA preferred) 6–8 years of experience in brand management, marketing, or related roles preferably in Automobile sector or with leading agency. Proven track record of successful brand campaigns and strategies Strong analytical skills and proficiency in using marketing analytics tools Excellent communication, project management, and leadership abilities • Creative mindset with attention to detail
