Brand Manager

Company Description

At Masterline, we pride ourselves on delivering international standard products and services while working closely with our clients to achieve their goals. Since our inception in 1994, we have built a reputation for excellence in recharge cards manufacturing and telecom solutions. With a significant presence in the Indian and African subcontinents, we continue to lead the telecom industry, providing turnkey end-to-end solutions and state-of-the-art technologies.

Role Description

Marketing Brand Manager

We're looking for someone who understands how to build visibility, drive engagement, and translate performance metrics into actionable insights—across Instagram, LinkedIn, YouTube, and more. If you're a multitasker who knows how to manage timelines, deliverables, and agencies while building a fresh, culturally-relevant brand from the ground up—this role is for you.

Key Responsibilities

• Go-to-Market Planning:

  Craft and execute GTM strategies for app launches, features, and seasonal campaigns—online and offline.

• Social Media Strategy:

  Oversee content calendars, engagement tactics, platform growth, and influencer collaborations.

• Performance-Driven Campaigns:

  Plan campaigns with clear KPIs (reach, engagement, conversion), and track ROI using tools like Meta Business Suite, Google Analytics, etc.

• Agency Coordination:

  Serve as the point of contact for the marketing agency—brief them, approve creatives, share feedback, and ensure timely delivery.

• Brand Voice & Aesthetics:

  Ensure consistency in tone, messaging, and visual identity across all content and platforms.

• Content Oversight:

  Work closely with the agency to ideate, review, and fine-tune Reels, carousels, blogs, and other creatives.

• Offline Integration:

  Lead marketing for on-ground collaborations, vendor activations, and brand events in line with the brand strategy.

• Cross-Functional Sync:

  Work with the product, sales, and ops teams to sync campaign goals, user insights, and market feedback.

• Vendor & Partner Relations:

  Identify and manage key external partners that can boost the brand’s visibility and engagement.

• Market & Trend Analysis:

  Stay updated on industry trends, platform updates, and competitor activity to keep Eventline ahead. 

Qualifications and Job Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in marketing management, ideally in a brand or agency setting.
• Strong understanding of both digital marketing and offline marketing strategies.
• Excellent project management skills with a keen ability to prioritize tasks and meet deadlines.
• Strong communication skills to work effectively with internal teams and external partners.
• Ability to provide constructive feedback and guide the agency to deliver optimal results.
• Creative, proactive, and adaptable with a passion for event marketing and brand growth.
• Proven experience in brand management, marketing, and market analysis
• Strong skills in strategic planning and campaign execution
• Excellent communication, presentation, and collaboration skills
• Ability to analyze market trends and consumer behavior
• Proficient in using digital marketing tools and platforms
• Place of work is at Chandigarh; hence nearby candidate will be preferred