Posted:5 days ago|
Platform:
Work from Office
Full Time
We are seeking an experienced and dynamic Brand Manager to lead and execute brand strategies that drive awareness, equity, and preference. The ideal candidate will be responsible for managing the brand positioning, developing marketing communication, and overseeing all aspects of brand planning and execution to ensure consistent and impactful market presence. Key Responsibilities: Brand Strategy & Positioning: Develop and implement effective brand positioning strategies to enhance visibility, recognition, and competitive differentiation. Brand Equity Enhancement: Plan and execute initiatives that strengthen brand equity and emotional connection with the target audience. Communication & Media Management: Lead the development of brand communication strategies, including creative development, media planning, and deployment across digital and traditional platforms. Competitive Analysis & Micro Marketing: Conduct regular competition mapping and lead micro-marketing activities tailored to specific regions or segments. Annual Operating Plan (AOP): Create and manage the Annual Operating Plan, including goal setting, budgeting, and performance tracking. Evaluate the effectiveness of the brand plan and optimize based on insights. Packaging Design: Collaborate with design and product teams to develop innovative and appealing packaging designs aligned with brand guidelines and consumer expectations. Qualification & Experience: MBA (Marketing) required Exp Min 8 years in FMCG industry ( Any FMCG will do , Food/oil is NOT mandatory) Needs to be an expert in Bengali (reading & writing) Candidate must have Core Marketing Experience, not in category manager.
FMCG Company
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